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Job description
TikTok Shop Growth Manager – Beauty (Performance-Driven)
We’re Hiring : TikTok Shop Growth Manager – Beauty (Performance-Driven)
Location: Hybrid
Type: Full-Time / Contract (Performance-Based)
We are looking for an elite TikTok Shop Growth Manager with direct, hands‑on experience scaling our beauty brands on TikTok Shop . This is a results‑first role for someone who knows how to turn trending beauty products into consistent, profitable revenue.
If you’ve built, scaled, and optimized TikTok Shop beauty businesses , managed high‑performing affiliate ecosystems, and can confidently own revenue targets—this role is for you.
🟢 What You’ll Own (No Hand‑Holding)
Full ownership of TikTok Shop revenue and growth for our beauty portfolio
Aggressive GMV, ROAS, and profitability targets —you are accountable for results
Product and bundle strategy : identifying winning beauty SKUs, hero products, and high‑converting bundles
Affiliate domination : recruiting, activating, and scaling beauty creators and affiliates who consistently convert
Content performance optimization : analyzing what content sells, doubling down on winners, and killing losers fast
Smart capital allocation : investing marketing dollars aggressively but intelligently to scale profitably
Daily performance monitoring : dashboards, metrics, and rapid iteration
Staying ahead of TikTok Shop beauty trends, policy changes, and algorithm shifts
Metrics You Will Be Measured On
GMV growth and revenue velocity
ROAS and marketing efficiency
Conversion rates and AOV (especially via bundles)
Speed of testing and scaling winning beauty products
Required Experience (Non‑Negotiable)
Proven success managing TikTok Shop for beauty brands (skincare, haircare, cosmetics, or wellness‑adjacent)
Demonstrated ability to scale TikTok Shop revenue , not just maintain it
Deep understanding of TikTok Shop affiliates, creator seeding, and commission strategies
Strong product intuition for beauty trends, UGC‑driven selling, and impulse purchases
Experience managing budgets and scaling spend while protecting margins
Data‑driven decision maker who moves fast and executes decisively
You think in KPIs, dashboards, and growth levers
You’ve launched products that went viral or consistently sold on TikTok Shop
You’re comfortable being measured weekly and monthly on performance
You treat the TikTok Shop like a business unit , not a side channel
🚀 Why This Role Is Different
Real ownership, real budget, real accountability
Opportunity to scale beauty products with strong creative potential
Performance‑based compensation opportunities tied to results
Ability to move fast without bureaucracy
How to Apply
Applicants must include :
Specific examples of beauty TikTok Shops or brands you’ve scaled
Concrete results (GMV, growth %, ROAS, affiliate revenue contribution)
A brief explanation of your TikTok Shop growth strategy for beauty
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.