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Job description
UGC Director (User-Generated Content Ads)
We’re seeking a visionary and hands-on UGC Director to lead the creation of short-form user-generated content ads across various consumer-facing products such as mobile games and health products. You will craft compelling ad narratives, direct creators, and ensure content aligns with marketing goals and platform trends (e.g., TikTok, YouTube Shorts).
Key Responsibilities
Develop creative briefs for UGC-style performance ads.
Direct and guide content creators or actors to produce authentic, high-performing videos.
Oversee post-production to ensure engaging pacing, strong hooks, and clear calls-to-action.
Collaborate with marketing and performance teams to test and optimize creative variations.
Stay updated on trending UGC styles and platform algorithm changes.
Build and maintain a talent pool of freelance creators or influencers.
Ensure all content adheres to brand tone, legal, and platform guidelines.
Requirements
2+ years of experience in directing or producing UGC, branded content, or performance marketing creatives.
Strong understanding of paid social ad formats and conversion drivers.
Proficiency in mobile-first storytelling and working with creators or influencers.
Ability to script, direct remotely, and provide actionable feedback to talent.
Experience with post-production tools (CapCut, Adobe Premiere, etc.) is a plus.
Excellent communication, organizational, and time-management skills.
Fluent in English; proficiency in Mandarin is a plus.
Preferred Qualifications
Background in DTC, e-commerce, gaming, or app marketing.
Knowledge of CPI/CPM optimization strategies.
Multilingual or cross-cultural content experience is a plus.
To Apply
Please submit:
Resume or portfolio
Reel or examples of UGC-style ads directed
Brief cover note highlighting your UGC directing experience
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Worksite address
los angeles, CA, 90079, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.