waypointjobs

talentpluto

UGC Lead

Remote — United States (see country and timezone requirements)

Check who can apply and the requirements below before continuing.

Job description

Location: Remote (United States)

Work Model: Remote

About the Company

Our partner is a high-growth fintech company building a more transparent way for users around the world to access major financial markets. Their platform is designed to make market access more open, self-custodied, and trustworthy, especially for users who have historically had limited access to reliable broker infrastructure. The team is scaling quickly and operates at the intersection of consumer product, finance, and blockchain-based infrastructure.

The Opportunity

Our partner is hiring a UGC Lead to own creator-led growth and help shape how the product is understood online. This is not a generic social media role. The core challenge is taking a complex financial product and turning it into content that feels intuitive, credible, and compelling to a broad audience.

This role is ideal for someone who combines strong creator instincts with real operating ability. You will work closely with their marketing team to develop content and creator programs that drive awareness, build trust, and support user adoption. The right person can operate autonomously, move quickly, and translate complexity into clear, high-conviction storytelling.

Responsibilities

Own and scale the company’s UGC and creator strategy

Develop content programs that increase awareness, trust, and adoption

Partner with creators, online communities, and internal stakeholders to expand reach

Help communicate complex financial concepts in a simple, engaging way

Work cross-functionally with the marketing team on messaging, launches, and campaigns

Test and refine content formats, distribution approaches, and creator partnerships

Build repeatable systems for creator-led growth and user education

Requirements

Experience in UGC, creator partnerships, content-led growth, social growth, or related fields

Strong storytelling instincts and the ability to simplify complex products

Creator-native sensibility; ideally you have created content yourself

Deep familiarity with internet culture and digital distribution

Strong communication and cross-functional collaboration skills

Ability to work independently in a fast-moving startup environment

Exposure to finance, crypto, fintech, or other technical/regulated products is strongly preferred

Comfort operating in a high-ownership, high-autonomy role

Originally posted on Himalayas

Who can apply

Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.

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