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Midmark

Upstream Marketing Director Medical + Dental

versailles, OH

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About this opportunity

Midmark lists this Upstream Marketing Director Medical + Dental opportunity in versailles, Ohio. Review the employer’s description below for duties, qualifications and application requirements.

Job description

Job DescriptionThis role will lead the upstream marketing effort and portfolio strategy development and implementation for Midmark globally, excluding India. Work jointly with Engineering, Product Development, Business Units, Downstream Marketing and Corporate Strategy Development to create customer-centric product strategies for the medical and dental markets to ensure a strong pipeline for future growth. Lead the coordination of business cases, development with engineering and launch of new products, in partnership with downstream marketing and sales organizations. Lead market development efforts by identifying, supporting and recommending new areas of growth beyond existing product lines. Managing Product Managers, this role will also need to have a high EQ to work effectively with other functions in the company. This role is a hybrid role expected to be on-site in the Versailles, Ohio location 4 days a week and 1 day remote. This is not a remote position.Essential/Primary Duties:With the strategic marketing leadership team, develop and oversee implementation of product strategies to maximize the revenue potential from current assets. This would include:Supporting the development of corporate and divisional product strategies within Midmark's medical and dental business unitsTranslate corporate business goals to strategic plans that will drive revenues and exceed financial performance expectations worldwide.Leading the execution through PRP processesCreates multi-year strategic growth plans and a robust global product roadmaps, drives alignment on strategy with Sr. Leadership and R&D peersDirect line management of Product Managers for programs and projectsDeliver and/or present documents, presentations, etc., monthly to PRP Governance TeamCreate global market overview maps of key applications and technologiesIdentify and predict strategic competitive plays and market positioning.Map out competitive strategy and develop / execute strategy to advance the businessBring a creative and innovative approach to one's work to differentiate company products from competitors in the marketplaceAnalyze qualitative and quantitative market data in order to identify trends in the market and thereby, translate these trends into business opportunities and actions.Conduct opportunity modeling of new technology platforms including cannibalization / obsolescence of existing productsIdentify immediate, midterm and long term product gaps within the portfolio and provide solutions to fill the gapsDetermine / prioritize key unmet needs and opportunities through QFD and KANO modellingUse physician network to assemble customer insights – formally or informally – to inform our pipeline strategySecondary Duties:N/AEducation and/or Experience:Bachelor's degree in life science or business discipline required, MBA preferredIdeally an advanced scientific degreeMinimum of 5 years of upstream product marketing management experience; experience in a medical device company preferredDemonstrated success in leading medical device product development through to commercial launchStrong people management experience and success in working in complex organizationsCompetency/SKILL Requirements:Dynamic, ambitious, self-starter, entrepreneurial flairCredibility and gravitas with commercial and scientific audiencesPragmatic; identifies what needs to be done, rolls-up sleeves and does itResilient; comfortable with ambiguity; able to plot a course and keep going despite inevitable setbacksHigh IQ : Able to synthesize and interpret complex data sets at speedStrategic thinker - contributed to strategy which was executedHigh EQ : Self-aware, humble, able to manage internal and external relationships effectively across functions and geographiesDevelops trust and effective relationshipsSelf-starter with ability to take on leadership role in a high-growth environmentAbility to prioritize and smoothly manage multiple competing deadlines and tasksAbility and willingness to travel extensively and frequently to meet with internal teams and field-based customersSupervisory Responsibilities:Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Worksite address

versailles, OH, 45380, US

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