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Job description
Competitive base + performance bonus + equity participation
About Doughlicious
Vice President, Head of US Sales
Location: Cincinnati, OH (on-site)
Reports To: Founder & CEO
Type: Full-Time, Permanent
Compensation: Competitive base + performance bonus + equity participation
Doughlicious (The London Dough Co.) is a fast-growing, better-for-you frozen dessert brand born in London and now scaling rapidly across the United States. Our product range—spanning Cookie Dough & Gelato Bites and Baked Cookie Dough Skillets—is stocked in 6,000+ US retail doors including Whole Foods, Target, Wegmans, Kroger and more. We are building out a dedicated US headquarters in Cincinnati to support the next phase of growth.
The Opportunity
This is a high-impact leadership role for a proven CPG sales executive who wants to own the full US commercial operation of a founder-led brand at an inflection point. You will take full P&L responsibility for the US business, build and lead the go-to-market strategy, and serve as the senior US leader on the ground in Cincinnati—shaping the team, the office, and the trajectory of a brand consumers love.
Key Responsibilities
Own the full US P&L: revenue targets, trade spend, gross margin, and contribution profit. You are accountable for the financial health of the US business.
Develop and execute the US go-to-market strategy across all channels—grocery, club, mass, natural, and emerging.
Lead key account relationships for Whole Foods, Target, Kroger, and other priority retailers. Negotiate annual plans, promotions, and new item authorisations.
Build, manage, and inspire the US commercial team—including hiring direct reports for trade marketing as the business scales.
Collaborate closely with the CEO and CFO, to align US execution with global brand strategy and innovation pipeline.
Establish and grow the Cincinnati office as the operational hub for the US business, fostering a high-performance, founder-spirited culture.
Drive new distribution wins and identify white-space opportunities to accelerate door count growth.
Lead trade marketing and retail execution strategy, including promotional planning, shelf placement, and in-store activations.
Provide regular reporting and forecasting to the CEO and Board, with clear visibility on pipeline, sell-through, and market dynamics.
Qualifications & Experience
10+ years of progressive sales leadership experience in branded CPG, ideally in frozen, snacking, or better-for-you food categories.
Demonstrated track record of managing a P&L and delivering revenue growth in a scaling brand (ideally $5M–$50M revenue range).
Deep, current relationships with buyers at major US retailers including two or more of: Whole Foods, Costco, Target, Kroger, Albertsons/Safeway, Sprouts.
Experience building and leading high-performing sales teams from the ground up in a lean, entrepreneurial environment.
Strong understanding of trade spend management, promotional ROI, and retail analytics (SPINS, Nielsen/IRI, Circana).
Experience working with third-party brokers, distributors (UNFI, KeHE), and field merchandising agencies.
Comfortable operating in a founder-led business where speed, ownership, and scrappiness matter as much as strategy.
Nice to Have
Familiarity with natural/specialty channel dynamics and Whole Foods regional/global programmes.
Background in club channel strategy and execution (Costco roadshows, demos, pack-size optimisation).
What We Offer
A chance to shape the US future of a beloved, fast-growing brand with serious retail traction and consumer love.
Direct partnership with a hands-on, experienced founder-CEO who is deeply invested in your success.
Competitive compensation with performance-based bonuses and equity participation.
The autonomy to build your team, your office, and your playbook—with the backing of a well-capitalised business.
A culture that values authenticity, grit, and fun. (We make cookie dough, after all.)
Interested? Get in touch.
Apply by sending your CV and a brief note on why this role excites you.
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Worksite address
cincinnati, OH, 45208, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.