Job description
Fit4Me is looking for aUser Acquisition Managerwho will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels.
This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit.
Key business KPIs for this role:
Keeping CPA within target benchmarks.
ROAS / ROI performance across advertising campaigns.
Scaling advertising budgets to $400,000+/month.
This role is a great fit if you:
Want to own the performance direction and its financial results.
Think in terms of ROI and revenue impact.
Work autonomously and make data-driven decisions.
Know how to scale winning funnels and campaigns.
Have hands-on experience specifically with Google Ads.
Want to grow toward a Lead / Head of UA role.
Impact Areas:
Launching, managing, and scaling advertising campaigns in Google Ads.
Managing budgets starting from $300,000 and distributing them effectively.
Achieving and maintaining target CPA / ROAS / ROI metrics.
Optimizing web funnels with a focus on improving conversion rates.
Analyzing campaign performance and making data-driven decisions.
Identifying growth opportunities and scaling profitable setups.
Collaborating with the marketing team to improve creatives.
Tools:
Google Ads
Amplitude / Tableau.
What we expect from you:
2+ year of experience in User Acquisition / Performance Marketing.
Strong hands-on experience with Google Ads, including: Google Search, Demand Gen campaigns, Google Display Network (GDN).
Practical experience managing advertising budgets starting from $300,000/month.
Experience working with web funnels.
Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.
A data-driven approach to campaign optimization and scaling.
Intermediate+ level of English.
Nice to have:
Experience in Health & Fitness or B2C products.
Experience scaling campaigns across global markets.
Hiring process:
Interview with Recruiter → Interview with CMO → Final Interview with HRD → Job Offer 🚀
Originally posted on Himalayas
Who can apply
The source lists worldwide eligibility. Accepted UTC offsets: UTC-11, UTC-10, UTC-9.5, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC-4, UTC-3.5, UTC-3, UTC-2, UTC-1, UTC+0, UTC+1, UTC+2, UTC+3, UTC+3.5, UTC+4, UTC+4.5, UTC+5, UTC+5.5, UTC+5.75, UTC+6, UTC+6.5, UTC+7, UTC+8, UTC+8.75, UTC+9, UTC+9.5, UTC+10, UTC+10.5, UTC+11, UTC+12, UTC+12.75, UTC+13, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.