About this opportunity
Publicis Groupe Holdings B.V lists this Vice President, Commerce opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Company description
Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future‑proofed data capabilities.
Overview
Exciting opportunity to join one of the best Power of One models at Publicis spearheading end‑to‑end commerce strategy for iconic CPG brands. This is a unique opportunity to be a part of and support a full funnel Power of One team, and at the same time offer broader support to the larger Zenith Commerce Practice.
Job Description
As the Vice President, Commerce you will lead the development of commerce strategies that drive revenue growth, increase product conversion, and enhance customer engagement. This role requires a leader with a strong strategic vision, deep retail commerce expertise, and a passion for turning data‑driven insights into compelling narratives.
This individual will own the development of retail strategy for the key brands within the client’s portfolio and collaborate across teams to deliver end‑to‑end commerce solutions that drive business impact. The ideal candidate thrives in a fast‑paced environment, leads with confidence, and is known for transforming insights into action.
You will provide consistently superior commerce media strategies, ideas and marketplace solutions. You will be responsible for advancing the client’s unique position within their key retail customers, as well as defining standards and best practices to deliver innovative and flawless campaigns.
Responsibilities
Day to Day Role Overview:
Key lead for client conversations related to retail media, acts as strategic bridge between media and shopper team for streamlining omni‑channel strategies with key retail partners
Interpret client needs, and develop strategic solutions that address the needs and goals for their business
Partner with Power of One team to deliver connected commerce plans to the client
Direct the development, presentation, and maintenance of commerce strategy plans including objectives, strategic initiatives, updates, and point‑of‑views (POVs) on proposals
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Plan and develop cutting‑edge commerce strategies from brief development to RFP management with retail media networks and offsite partners that drive revenue growth, optimize conversions, and enhance customer engagement
Provide strategic leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client outcomes
Manage and nurture partnerships with retail media networks and 3rd party vendors to maximize ROI and efficiency
Stay ahead of industry trends, identifying growth opportunities, and implementing best practices
Supervise, mentor, and develop retail media strategists, fostering career growth and skill development within the team
Represent the team as a key member of the commerce team, influencing decision‑making and shaping media strategy direction
Manage commerce team resources, providing coaching, performance feedback, and professional development opportunities
Core Competencies
Media Planning & Execution – Lead paid search, display, and retail media strategy development.
Thought Leadership & Client Strategy – Serve as a strategic resource for both internal teams and clients
Commerce Strategy – Drive innovation in display, social, influencer, and onsite activations within RMNs and 3rd party vendors
Process Management & Optimization – Identify inefficiencies and implement process improvements
Communication & Relationship Building – Establish and maintain strong client relationships through clear and effective communication
Qualifications
Bachelor’s degree, concentration in business, marketing, advertising or a related field
10+ years of account management experience in e‑commerce/retail media; 8+ years within commerce strategy, agency experience highly preferred
8+ years of demonstrated success in leading and developing high‑performing teams, fostering innovation and collaboration
Extensive experience managing large‑scale teams in the digital environment, with a clear understanding of media planning and buying processes
Strong background in RMNs including (but not limited to) Walmart, Amazon, Target, Kroger, or Instacart.
Expert understanding of commerce channel landscape, buying platforms and new/evolving product offerings
Demonstrated problem solving, organization, and project management skills
Excellent communication and presentation skills, with the ability to influence senior stakeholders and represent the agency in the marketplace
Strong financial acumen, with experience in driving revenue growth and managing budgets
Experience working within the CPG category, an added plus
Strong comfort with key retail media technologies such as automation tools (pacvue, skai, etc), buying platforms such as Amazon and Walmart Search and DSP, and measurement partners
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
Excellent leadership ability to drive team to deliver results
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.
Compensation Range: $156,560.00 - $210,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Veterans Encouraged to Apply
All your information will be kept confidential according to EEO guidelines.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.