About this opportunity
JONESWORKS lists this Vice President, Consumer & Lifestyle opportunity in new york, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Vice President, Fashion + Lifestyle
JONESWORKS, strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Vice President (Fashion + Lifestyle) in our New York office. The ideal candidate should be a natural leader and a seasoned publicist with experience driving, managing, and executing impactful PR campaigns for fashion and lifestyle clients. In addition, the candidate must have extensive client management background, a deep understanding of the ever-changing media landscape, and the ability to lead strategic counsel, internally and externally, to successfully align our client’s objectives with impactful earned media ROI.
Core Responsibilities
Manage account teams in the development and execution of cohesive campaigns and strategic long-lead plans that support our clients’ objectives and launches, setting model behavior on creative collaboration
Serve as day-to-day account lead, overseeing annual strategy and tactics, event planning from fashion shows to feature pitching, product placement, client relations, and reporting
Develop marketing and communications strategy and execution across luxury fashion and lifestyle clients involving activities involving collaborations, collections, and product launches
Collaborate with our Fashion + Lifestyle Division team to drive client KPIs and run account management for our clients
Streamline collaboration by holding regular status meetings with staff to ensure client strategy is understood and embraced with efficient communication.
Actively propose alternative solutions/innovations to workflow and department protocols to continually improve on systems and strengthen account projects.
Carry out brand related events, coordinate product collaborations/launches, and secure effective partners while keeping track of potential market related opportunities
Leverage a network of senior-level media relations to secure high-level features and placements that position brands as thought-leaders and innovators in the industry
Ideate and execute brand and talent partnerships across luxury, and fashion categories
Proactively ideate on big-picture ideas and press opportunities for our clients by identifying media trends and trouble-shooting clients’ problems as they arise
Execute large scale events, including brand activations, store openings, media junkets & oversee seasonal fashion shows and presentations across international cities
Maintain a consistent and in-depth understanding of clients’ businesses along with their respective industries; pro-actively monitor news and trends that may impact clients, and counsel account teams and clients on how to best to respond to these developments
Maintain sound judgment and discretion when handling sensitive and confidential information
Requirements
15+ years working in fashion and lifestyle public relations
Seamless management of all PR deliverables associated with a client, on all timelines, with inputs from a wide variety of different directions and stakeholders
Experience with consumer media relations, brand development and execution of creative and strategic communication plans
Strong media relationships across lifestyle, entertainment, and trade
Ability to manage a team of Directors and Junior Level executives through clear communication and direction
Bachelor’s degree required
Benefits
JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.