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Publicis Groupe

Vice President, Content Director (Freelance)

boston, MA

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Job description

Company description

At GroupeConnect, we think content is more than words on a page. The best copy helps people understand, decide, act, and move forward with confidence. That is especially true when the subject matter is complex.

We are looking for a Vice President Content Director to support digital experiences for a major financial services client. This person will write short and long-form content across a wide range of experiences, audiences, and products, from consumer banking and investing to small and midsize business, commercial, and institutional solutions.

This is not a production, only writing role. We're looking for someone who can ask smart questions, synthesize information from multiple sources, identify content gaps, and help shape the story behind the experience. You will work closely with content strategists and designers to create copy that supports the broader experience. You will not be responsible for owning information architecture or user journeys, but you will have a seat at the table and a voice in the conversation.

Your background might be in journalism, publishing, editorial, advertising, UX writing, or something we have not thought of yet. What matters most is that you are a talented writer, a thoughtful collaborator, and someone who can make complicated things feel simple.

Sound good? Good.

This role is a part-time position, approximately 20hrs/week

What you will do

Write and edit original content for websites, landing pages, digital products, tools, resource centers, and customer experiences

Translate complex financial topics into clear, compelling, customer-friendly language

Create content for audiences ranging from individual consumers to small businesses and large organizations

Collaborate closely with designers, content strategists, experience strategists, technologists, and client partners

Adapt content for different audiences, channels, and stages of the customer journey

Independently fill information gaps through research, synthesis, SMEs, etc.

Present and defend content recommendations with clients and internal teams

Balance customer needs, business goals, brand standards, accessibility requirements, and regulatory considerations

Incorporate feedback while maintaining content quality and strategic intent

Sweat the details while never losing sight of the bigger picture

A few things we want to see in you

Exceptional writing and editing skills

The ability to make complex ideas feel approachable and easy to understand

A clear understanding of how content and design work together

Comfort working in ambiguous environments where designs, requirements, and information are still evolving

Editorial rigor, attention to detail, and responsibility for maintaining accuracy, consistency, legal compliance, and quality

Versatility across long-form thought leadership, resource guides, landing pages, product content, and digital experiences

Comfort collaborating with multidisciplinary teams

The ability to organize, execute, and defend the work

Curiosity, empathy, and informed opinions

A low-ego, collaborative approach to problem solving

A creative skill I would not have thought to list here

The ideal candidate will have

A portfolio of relevant work showcasing exceptional digital writing and content development

At least 10 years of professional writing experience

Experience writing for websites, digital products, or customer experiences

Experience working closely with UX, design, product, or digital teams

Exceptional skills writing both short- and long-form content

Experience simplifying highly technical, regulated, or complex subject matter

Financial services, banking, investing, fintech, or B2B experience preferred

Journalism, editorial, publishing, or newsroom experience a plus

Awareness of current digital experience, content, and technology trends

Experience with tools such as Figma a plus

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $62.25 - USD $95.42/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.

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Worksite address

boston, MA, 02298, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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