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Job description
Vice President, Customer Digital Experience
VP, Customer Digital Experience (CDX)
Full-time opportunity
SMART IT People has an exciting full‑time opportunity for a Vice President, Customer Digital Experience (CDX) to join a global company based in Raleigh, NC. This executive role is responsible for defining and delivering a globally consistent, journey‑led digital experience for our client’s customers, bringing consumer‑grade journey discipline and marketing rigor into a regulated life sciences environment, ensuring that digital experiences are intuitive, connected, and deliver measurable business impact, including engagement, growth, efficiency and loyalty.
Required skills:
Bachelor of Arts (B.A.), Marketing, Digital Marketing, Business Administration or similar field
15+ years of experience in customer digital experience, digital transformation, product, or CX leadership
Strong background in consumer, retail, or FMCG environments, with demonstrated excellence in customer journey design
Desired skills:
MBA
Experience translating consumer‑grade digital practices into regulated industries (life sciences, healthcare, financial services, or similar)
Define and own the global Customer Digital Experience multi‑year strategy, vision and roadmap, grounded in customer journeys rather than individual platforms or channels
Establish experience design principles that reflect the brand, values, and customer promise
Champion a journey‑first mindset, leveraging retail and consumer best practices adapted for a regulated environment
Serve as executive sponsor for global customer digital initiatives ensuring alignment with brand, commercial, and enterprise priorities.
End to End Journey Ownership
Own end‑to‑end customer journey strategy and performance, including prioritization, sequencing of improvements, and outcome accountability.
Lead the design and optimization of end‑to‑end customer journeys
Identify “moments that matter” and friction points using customer insights, data, and research
Ensure journeys are consistent across digital, field, marketing, and service interactions
Drive continuous enterprise‑scale journey improvement through test and learn practices, scaling successful models across regions and brands.
Digital Channels, Platforms & Ecosystem
Provide strategic leadership across customer facing digital ecosystem (e.g., portals, learning platforms, marketing experiences, service tools)
Partner closely with IT, Marketing, Commercial, and Data teams to shape platform strategy, integration, and modernization
Influence vendor selection and roadmap decisions to support journey‑based outcomes
Ensure scalability, reliability, and usability across regions and brands
Marketing Led Engagement & Adoption
Apply consumer and FMCG marketing discipline to digital experience design
Partner with Brand and Commercial teams to embed digital experience into go‑to‑market strategies
Ensure digital experiences meaningfully reshape and elevate field‑based and relationship‑driven commercial models, rather than merely complementing them.
Measurement, Insights & Performance
Define and own the global CDX measurement framework, linking customer experience to growth, retention, efficiency and brand outcomes. This includes: Engagement and adoption metrics, journey effectiveness and drop‑off, satisfaction and effort, contribution to growth, retention and efficiency.
Use analytics to prioritize investments and guide decision making
Regularly report progress and outcomes to executive leadership
Operating Model, Governance & Leadership
Define and govern a global CDX measurement operating model, with clear ownership, performance accountability, governance, and prioritization across functions.
Lead and develop a high‑performing, global CDX team, building succession depth and enterprise capability.
Influence without authority across Marketing, Commercial, IT, Customer Service, Legal, and regional organizations
Ensure global consistency with appropriate local flexibility
Risk, Quality & Regulatory Partnership
Own the enterprise CDX risk posture, ensuring customer experiences meet regulatory, medical and legal standards without compromising usability and speed.
Partner closely with Legal, Regulatory, and Compliance.
Embed appropriate content governance and review processes without compromising usability or speed.
Global, multi‑region, multi‑brand
Reports to CMO, Chief Digital Office or Chief Commercial Office
Key Partners: Marketing, Commercial, IT, Customer Experience, Data & Analytics, Legal/Compliance, Regional Leadership
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Worksite address
raleigh, NC, 27601, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.