This job is closed
Applications are no longer available for this announcement. Explore current related opportunities below.
Job description
Reset your expectationsofa health and wellness agency. From ourinception, Fingerpaint has been driven by an unstoppable collective spirit of possibility.It’sthat curiositythat’sat the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us,we’vereimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Objectives ofThisRole:
We’relooking for aVP, Engagement Strategywho is ready to help shake up the status quo in healthcare marketing. The right individual will be comfortable understanding, shaping, andoptimizinga brand’s multichannel footprint. This personwillguide the brand team from concept to execution, including development of program briefs.Youwilldirect and manage integrated teams and expand management skills with a larger team.
Duties and Responsibilities:
Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
Have a vision and see the “big picture” of the brand-customer experience
Guide the brand team from concept to execution, including development of program briefs
Partner with brand strategy groups to frame the customers’ behavior trends/patterns,identifydifferences across customer segments, and apply all learning to their journey
Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, service training, and business process optimization
Architect a thoughtful customer experience (CX) that delivers a positive relationship with the brand
Partner with brand leads toidentifystrategic imperatives and their associatedkey performance indicatorthat all communications will be tied to
Provide clients with innovative strategies that span digital, social, mobile, and traditional media
Understand individual customers’ needs and those of healthcare portfolio holders
Understand behaviors and the mechanisms by which a brand can be relevant to their users to drive acquisition, servicing, and loyalty
Bring together creativity and data to create compellingpersonal experiencesthat grow our clients’ business
Assess campaign and program performanceandoptimizeor apply learnings to future initiatives
Analyze available data and apply thoughtfully across the brandin order todrive or support agencypoints of view
Job Requirements:
Minimum of8years of digital marketing or project experience (withinapharmaceutical agency strongly desired)
Proficient in Microsoft Office
Familiarity and comfort interacting with Google Analytics
Strong background in data management
Understanding of user experience principles
Practical experience and strong knowledge of integrated marketing disciplines: SEO/SEM best practices
CRM experience
Direct marketing
Knowledge of UI design principles
Content strategy
#J-18808-Ljbffr
Worksite address
phoenix, AZ, 85003, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.