About this opportunity
Aeris Communications lists this Vice President, Global Demand Generation opportunity in santa clara, California. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Vice President, Global Demand Generation
About Aeris Communications Inc.
For more than 30 years, Aeris has been a global leader in cellular IoT, powering connected solutions across automotive, utilities and energy, fleet management and logistics, medical devices, and manufacturing. Today, Aeris supports a global ecosystem of 7,000 enterprise customers, 30 mobile network operator partners, more than 115 million connected devices, and 45 million connected cars worldwide. Through secure, scalable, and borderless connectivity solutions, Aeris helps organizations simplify operations, improve performance, and accelerate growth in an increasingly connected world.
The Opportunity
Aeris is hiring a Vice President, Demand Generation to build and lead the pipeline engine behind our enterprise business. This role owns enterprise demand generation strategy and execution with accountability for marketing-sourced pipeline and bookings.
Reporting to the CMO, this leader will operate at both strategic and execution levels — equally comfortable presenting pipeline performance to executive leadership and building highly targeted enterprise campaigns.
Key Responsibilities
Pipeline Ownership and Revenue Accountability
Own creation of pipeline across ASPs, OEMs, and Enterprises
Set pipeline targets, allocate budget across channels, and report on marketing contribution to enterprise bookings
Analyze campaign and channel performance to improve enterprise pipeline outcomes and conversion efficiency
Funnel Analytics and Optimization
Own full-funnel enterprise metrics including MQL, SAL, SQL, Opportunity, Pipeline, and ARR
Diagnose conversion bottlenecks and attribution gaps across long enterprise sales cycles
Partner with RevOps to maintain reliable multi-touch attribution and actionable funnel reporting
AI-First Demand Generation
Integrate AI into research, personalization, campaign development, reporting automation, and workflow optimization
Evaluate and pilot emerging AI tools that improve team effectiveness and execution speed
Build scalable operational processes that improve campaign iteration and personalization
SEO, AEO, and Conversion Optimization
Lead enterprise organic growth strategy including SEO and AI engine optimization (AEO)
Drive conversion optimization across landing pages, gated content, and demo request flows
Improve lead-to-pipeline and pipeline-to-close conversion performance
Account-Based Demand Generation Strategy
Build and execute multi-channel ABM programs spanning paid media, intent data, executive events, webinars, direct mail/gifting, and thought leadership content
Coordinate messaging and campaign sequencing across enterprise buying groups
Tailor messaging across technical and business stakeholders within target accounts
Sales and Marketing Alignment
Partner with enterprise Sales leadership to define funnel stages, handoff criteria, account scoring, and routing
Build feedback loops that improve account selection and campaign effectiveness over time
Collaborate across Marketing including Communications, Product Marketing, and global channel marketing teams
Qualifications
Proven success leading B2B demand generation functions in Tech/SaaS at the Vice President level
Experience owning a marketing-sourced pipeline target tied to enterprise revenue outcomes
Deep expertise building and operating account-based marketing programs across enterprise sales cycles
Strong analytical capability across funnel diagnostics, pipeline forecasting, and conversion optimization
Demonstrated experience implementing AI-powered workflows and tooling within demand generation operations
Experience leading and developing enterprise demand generation teams
Working knowledge of HubSpot, Salesforce, Outreach, and Asana
Experience managing agency and vendor relationships with accountability for ROI and performance
Ability to operate effectively against pipeline and revenue targets in growth-stage or investor-backed environments
Aeris is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
As part of our hiring process, Aeris may conduct background checks to verify the information provided in your application and assess your suitability for the role. The scope and type of checks will comply with the applicable laws and regulations of the country where the position is based. Additional detail will be provided via the formal application process.
The salary range for this role is $185,000-$250,000 base salary
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Worksite address
santa clara, CA, 95053, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.