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Job description
Who:
A rapidly scaling company in the consumer products space seeking a strategic marketing leader.
What:
Lead all aspects of marketing strategy, brand development, and go-to-market execution.
When:
Immediate need.
Where:
Charlotte, NC (on-site or hybrid preferred).
Why:
To expand brand presence and drive customer acquisition in a competitive category.
Office Environment:
Collaborative, fast-paced, and innovation-focused culture.
Salary:
$180,000–$220,000 base plus performance bonus and equity.
Position Overview:
The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.
Key Responsibilities:
Define and implement the marketing vision, roadmap, and team structure.
Drive digital, brand, and product marketing initiatives across all channels.
Lead performance marketing, SEO/SEM, PR, and influencer strategies.
Partner cross-functionally with product, sales, and leadership to align goals.
Optimize budget allocation and performance metrics to scale growth efficiently.
Build and mentor a high-performing marketing team.
Qualifications:
10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
Background in consumer products, lifestyle, or tech-adjacent industries preferred.
Demonstrated success in scaling DTC and retail marketing efforts.
Strong analytical, strategic, and creative skills with an ROI-focused mindset.
Experience with both early-stage growth and established brand marketing environments.
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Worksite address
mooresville, NC, 28115, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.