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Job description
Passionate people create exceptional things.
Did you know that the solutions we develop are a key part of most industries? Electronics, medical research, renewable energy, food production, infrastructure and many more.
We're everywhere! Working with us means working with the latest technologies and groundbreaking, sustainable innovations. With our inclusive and caring environment, you get the support and inspiration you need to grow. Here, your ideas are embraced, and you never stop learning. Interested in being part of our team?
Join us on our journey for a better tomorrow.
The Specialty Rental Divisions' worldview is to enable our customers, our people and our societies to flourish in an increasingly complex world. Our vision is to remain the world's most trusted partner by solving complex industrial challenges with specialized agile solutions. Those are designed and implemented by passionate people who continually strive for new best ways .
Mission
Support the successful expansion of NTE by driving key marketing strategies, building a strong structure that will unleash our full potential over the long term with the intention of continuously expanding the core business while exploring quantum leaps into new geographies, segments, customers, technologies and business models.
Responsibilities
Strategic Planning
Develop and lead the overall NTE marketing strategy to reach its full potential in flow and water treatment.
Initiate the rental ladder initiatives to continuously professionalize our sales process and guide our customers to higher value offers
Explore and implement New Business Models (Agility and Performance Rentals) to retain customers and increase our customer base to record levels
Collaborate with Atlas Copco Brand to realize the post‑acquisition synergies and together drive the 1-4 ratio with cross‑selling initiatives.
Collaborate with the divisional marketing team to integrate and localize the overall divisional strategy
Take an active role in prospecting and mapping acquisition targets in the flow pilar
Growth Initiative Execution
Identify, assess, and support geographic expansion opportunities, with a strong focus on underdeveloped areas in the US.
Clearly identify market opportunities by conducting research into market trends and customer requirements.
Support customer segmentation, competitor benchmarking, and market analysis to refine value propositions and product positioning.
Initiate marketing campaigns across various channels, tracking performance and adjusting as needed.
Lead the sales efficiency process through strong territory management and close support of the PGA process.
Digital Marketing & Communications
Optimize digital platforms to capture online demand and establishing an additional revenue stream.
Drive internal and external visibility using whichever online and digital channels bring the best results
Constantly improve the relevance and effectiveness of our messaging by analyzing customer impact
Create and manage the needed sales efficiency tools, such as R-PSM; CPQ, Showpad, Share Point, etc.
Product Marketing
Define master specifications for local products and provide input for the division ones.
Clearly define a strategy for each technology and product – specific for each territory
Develop, execute and update the go‑to‑market strategies for all products.
Develop a Full Potential Plan for Water treatment and drive a successful implementation.
Create compelling product messaging and positioning.
Maintain product documentation.
Brand Management
Continuously enhance NTE brand awareness and market positioning, adjusting activities as the market evolves.
Price Management
Develop a robust and systematic price management process, improving pricing consistency and sophistication.
Implement pricing strategies aimed at aligning with divisional benchmarks
Leadership And Team Management
Become an active and valuable member of the regional management team, with a collaborative mindset to drive sustainable profitable growth for both NTE & ASR.
What we expect of you?
Experience Requirements
Strong drive towards business and results, with a track record of successful execution
Proven passion for creativity and innovation, leading to real solutions that have driven growth
High level of leadership and communication skills
Solid marketing experience including strategy development, product management and pricing
Proven ability to empower the team and create trustworthy and fair relations
Personality Requirements
Strong leader who has demonstrated good people management skills
Customer‑Centric individual who understands customer’s needs and seeks to fulfill or exceed expectations
Team player and natural diplomat who interacts and unites team members, customers and stakeholders
Manager who provides solutions to make things happen, who can translate their mission into strategy, and turn it into action
Methodic and structured achiever who can plan, organize, prioritize, assess, adapt and deliver the promise
Innovative ‘there is always a better way’ person with a positive, flexible, and responsive mindset
In Return, We Offer
We believe and foster a learning culture where global mobility is an important enabler for growth.
Our learning culture supports you on your journey: benefit from our individual learning opportunities (LinkedIn Learning e.g.), our feedback culture, the internal job portal, global project assignments, or face‑to‑face training sessions.
You will experience an onboarding program at our North America headquarters.
We support you and your well‑being with different programs like team events, and more.
We offer an excellent compensation package, including a flexible benefits plan.
We offer health insurance, dental insurance, vision insurance.
We offer Paid time off, Life & Disability Insurance.
As VP Marketing , you will be based in our office in Pasadena, Texas 77507. You will have some travel with this position. You will report to the General Manager of National Tank & Equipment.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.