Vice President Marketing

Job description

Exciting opportunity to join a nationally recognized real estate firm and shape the brand behind one of the most ambitious master-planned communities in the country! This is a high-impact leadership role for a strategic marketing executive ready to build a differentiated brand, drive demand, and help bring a transformational 37,000-acre development to life!

Govig – Your #1 full-service recruiting firm, your access to the best opportunities available, is seeking a VICE PRESIDENT OF MARKETING for a leading publicly traded real estate company based in Scottsdale, AZ.

About the position . The Vice President of Marketing will lead the strategy and execution of both corporate and community marketing for a 37,000-acre master-planned community that represents one of the largest and most ambitious development visions in the country, bringing to life a new standard for community, connectivity, and lifestyle in Arizona.

This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand, while driving qualified demand, lead conversion, and absorption. The VP will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes. Responsibilities will include but are not limited to:

Brand & Positioning

Define and lead the brand vision, positioning, and promise for both corporate and community platforms

Establish clear brand pillars and oversee development of a comprehensive brand book

Position the community as a premium, high-amenity, aspirational community

Strategic Marketing Leadership

Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles

Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.

Apply deep understanding of consumer behavior and decision-making in residential real estate

Translate insights into strategies that improve conversion from awareness to purchase

Demand Generation & Conversion

Own the full marketing funnel from awareness through conversion

Drive high-quality lead generation across digital, experiential, and partnership channels

Implement strategies to nurture long-lead buyers and improve conversion rates

Align marketing performance directly with sales outcomes and absorption targets

Community Marketing & Experience

Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.

Develop compelling narratives around vision, lifestyle, and early adopter appeal

Ensure the customer experience aligns with the brand promise

Builder & Realtor Engagement

Lead a realtor engagement strategy to drive awareness and sales

Partner with homebuilders to align marketing efforts and accelerate lot absorption

Position the community as a top-tier destination for builders and agents

Corporate Marketing & Communications

Align with corporate marketing initiatives and policies

Elevate corporate brand through PR, communications, and thought leadership

Build credibility and trust with partners, municipalities, and the broader market

Lead and manage external agencies to ensure strategic alignment and performance accountability

Ensure agency creative and content aligns with the community's unique brand positioning.

Drive focus on outcomes over activity

Oversee advanced digital marketing and media strategy, including use of AI-driven tools

Continuously optimize marketing channels for efficiency, targeting, and engagement

Performance & Accountability

Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.

Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)

Drive a culture of discipline, accountability, and continuous optimization

What you need . To thrive in this role, the Vice President of Marketing will have:

12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors

Proven success in brand building, demand generation, and lead conversion

Strong analytical mindset with ability to translate data into strategy

Experience managing complex, long sales cycles

Track record of leading high-performing teams and external partners

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Worksite address

scottsdale, AZ, 85261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.