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Job description
The Vice President, Growth Activation will lead adMarketplace’s growth marketing strategy, building the engine that generates pipeline, drives account growth, enables Sales, and measures marketing’s impact on revenue
Reporting to the Chief Marketing Officer, this role will partner closely with Sales, Product Marketing, Product, Business Development, and Revenue Operations to execute integrated growth strategies across advertiser and publisher audiences
The ideal candidate is a strategic, data-driven marketing leader with experience driving pipeline growth, account-based marketing, demand generation, sales enablement, and marketing analytics within high-growth B2B technology, adtech, SaaS, digital media, or AI-powered organizations
Growth Strategy
Develop and execute adMarketplace’s growth marketing strategy, aligning marketing investments with company growth objectives, pipeline targets, and revenue goals
Lead annual and quarterly growth planning, defining priorities, investment plans, success metrics, experimentation roadmaps, and marketing ROI targets
Partner with executive leadership to identify growth opportunities across advertiser and publisher markets and translate them into measurable marketing programs
Go-to-Market Strategy & Commercial Activation
Develop and execute integrated growth marketing programs, including account-based marketing (ABM), demand generation, and customer marketing, that generate qualified pipeline, accelerate pipeline progression, and drive account acquisition, expansion, and retention
Partner with Product Marketing, Product, Sales, and Business Development to bring new products, AI capabilities, and strategic commercial initiatives to market
Identify opportunities to improve campaign effectiveness, audience engagement, and pipeline conversion throughout the buyer journey
Sales Enablement & Customer Intelligence
Build and scale the sales enablement function, equipping commercial teams with the messaging, insights, competitive intelligence, and resources needed to engage prospects and customers
Build a customer intelligence function that transforms customer insights, market trends, competitive intelligence, and campaign performance into actionable growth strategies
Partner with Product Marketing to translate product positioning and customer value into compelling sales enablement and growth marketing campaigns
Marketing Performance & ROI
Own the marketing measurement strategy, partnering with Revenue Operations to build dashboards, attribution models, and reporting that connect marketing investment to pipeline, revenue, and business outcomes
Drive a culture of experimentation, AI adoption, and continuous optimization by using performance insights to maximize marketing ROI and commercial impact
Team & Cross-Functional Leadership
Lead and grow a high-performing Growth Activation team spanning growth marketing, demand generation, sales enablement, customer intelligence, and marketing operations
Manage internal teams, agency partners, vendors, and AI tools to maximize growth, efficiency, and marketing performance
Establish scalable operating rhythms and cross-functional processes that strengthen alignment between Marketing, Sales, Product Marketing, and Revenue Operations
Benefits
Medical/Dental/Vision/FSA
Wellness Programs & Social Events
Life/Disability Insurance
Matching 401k
Employee Referral Bonus Program
Discounted Gym Membership
Tax-Free Commuter Benefits
Proven leadership experience within adtech, martech, SaaS, digital media, search, commerce media, performance advertising, or AI-powered technology companiesDemonstrated success developing and executing growth marketing strategies that generate qualified pipeline, accelerate revenue growth, and maximize marketing ROI through demand generation, account-based marketing (ABM), customer marketing, and sales enablementStrong analytical mindset with experience using attribution models, CRM platforms, marketing automation, AI-powered tools, and performance analytics to inform strategy, measure marketing impact, and optimize investment decisionsComfortable operating in a fast-paced, high-growth environment with evolving priorities, a bias toward experimentation, and a focus on measurable business outcomes10–15 years of marketing experience, including 5+ years leading growth marketing, demand generation, or go-to-market teams within high-growth B2B organizationsExceptional communication, executive presentation, and stakeholder management skills, with experience influencing cross-functional teams and leading high-performing organizations, agency partners, budgets, and strategic initiativesExperience partnering closely with Sales, Product Marketing, Product, Business Development, Revenue Operations, and executive leadership to execute integrated growth strategies
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.