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Job description
We’re hiring a VP of Marketing to help define that next chapter — the brand, the category, the product story, and a scalable demand generation engine to fuel pipeline growth. Our visual identity is established
Our messaging, positioning, and brand system are still in motion. We’re looking a for a creative, motivated, and passionate leader to help take Siro to the next level
Siro is known today as a sales coaching product. The ambition is much larger: to own sales performance management for in-person sellers. We want to bring AI to lift up traditional industries that modern software has passed over for decades
Own Siro’s brand strategy and market positioning as we expand from sales coaching into a broader category
Own product marketing: messaging, positioning, and go-to-market for our target verticals
Shape how Siro tells its story across customers, prospects, recruits, and the market — brand, creative, and communications
Sharpen our differentiation in a market with legacy incumbents, two scaled venture-backed players, and a growing wave of new entrants
Partner with demand generation and Sales leadership to connect brand and product marketing to pipeline and revenue
Build, lead, and mentor the marketing team as the function scales
You’ll build the marketing playbook, not run one. Our core visual identity is set, however positioning, messaging, and the brand system are open. There’s substantial room to define what Siro stands for
The category is yours to frame. We’re expanding from sales coaching toward sales performance management for in-person industries. The competitive field is real and growing — which is evidence the market is real, and room to make brand a durable advantage
A foundational team with a broad remit and room to grow. You’ll lead a small, senior marketing org — demand generation, content, and brand — and directly influence how it grows from here. You also have an opportunity to scale this team
Brand and commercial impact, together. With demand generation already established, this role owns the brand, creative, communications, and product marketing side — making sure what we build, how we explain it, and how we show up all reinforce one another
A seat at the table. You’ll work directly with our CRO and CEO as a strategic partner, not an execution layer
Room to grow. As the function and company scale, so does the opportunity for this role to evolve into a CMO scope
Deep brand and product marketing experience — you’ve defined positioning and a category story, not only executed campaigns against oneStrong partnership track record with Sales leadership in complex selling environments12+ years of marketing experience, with 5+ in leadership roles at technology companiesDemonstrated success building and scaling marketing teams from early stage to scaleA strong point of view you’ll argue for, and the judgment to teach a company how to think about marketing as it growsComfortable with speed, ambiguity, and frequent change
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.