About this opportunity
Workiva Inc. lists this Vice President of Product Marketing opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
What You’ll Do
Shape the Portfolio and Solution Narrative
Craft compelling positioning and messaging that articulates Workiva’s value proposition and resonates with buyers of finance, sustainability and GRC solutions, clearly differentiating Workiva in competitive markets
Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate and deliver results they can’t afford to get wrong
Lead and Scale a World-Class Product Marketing Team
Lead, inspire, and develop a global team of ~30 product marketing professionals
Model how to work with AI to empower and accelerate what the team delivers
Build a culture of strategic thinking, collaboration, and high performance
Recruit, mentor, and develop exceptional product marketing talent, helping the team grow in influence and impact across the company
Drive Category-Leading Go-to-Market Strategy
Own product marketing strategy across Workiva’s platform, portfolio of solutions and target industries
Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum
Ensure our go-to-market and marketing strategies connect product innovation with the buyers who need it most
Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s value proposition reaches and resonates with the right audiences
Bring deep customer and market insight back into product strategy to help shape the future of the platform
Enable Pipeline and Revenue Growth
Arm the global sales organization with the insights, messaging, and assets needed to build pipeline and close deals
Deliver world-class sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks
Partner closely with revenue leadership to improve win rates and accelerate growth
What You’ll Need
Minimum Qualifications
15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
A proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
Experience translating complex technology and platform innovation into compelling customer value
Strong partnership skills across product management, marketing, and sales leadership
Demonstrated success driving sales enablement and revenue impact
Exceptional communication and storytelling skills
Travel Requirements & Working Conditions
Location: Flexible/Remote Up to 25% travel Reliable internet access for any period working remotely, not in a Workiva office
How You’ll Be Rewarded
Salary range in the US: $241,200.00 - $345,000.00
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-HS2
About Workiva
Life at Workiva
Benefits & Perks
People & Culture at Workiva
Workiva Newsroom
Leadership Team
#J-18808-Ljbffr
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.