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Job description
Trade Coffee is building the future of specialty coffee at home. We've created the country's largest marketplace of exceptional independent roasters, using personalization technology and deep coffee expertise to match hundreds of thousands of customers with coffees they love. Our platform connects people to 450+ coffees from America's best roasters. Every bag is roasted fresh to order and shipped direct. We're democratizing access to specialty coffee while empowering small roasters to scale and thrive.
This new brand is not an extension of Trade. It's a completely new business under the same corporate umbrella, with a different go-to-market strategy and customer promise. Trade will continue to operate independently under the leadership of its own GM, while this new brand is built and scaled as its own platform.
Lead and build the product for a new coffee brand from the ground up
We're launching a standalone business under the Trade Coffee umbrella. Different strategy. Different customer promise. Different experience. You'll have the resources and infrastructure of an established company without the constraints of legacy systems or existing business models. As VP of Product, you'll build from the ground up while leveraging Trade's extraordinary assets: hundreds of thousands of engaged customers, deep coffee expertise, relationships with America's best roasters, proven personalization technology, and operational infrastructure that works.
About the Role
You are the founding product leader responsible for defining and building the digital experience from scratch. You own the vision, strategy, and execution of the customer-facing product. This is a true zero-to-one role. You'll make foundational decisions about product experience, technology approach, features that matter, and how customers engage. You'll report to the CEO and partner closely with our VP of Engineering to move fast and ship quality work, building a small, focused product team over time. This is hands‑on and high‑impact. You'll be deep in the work: sketching flows, talking to customers, making product decisions, working through technical tradeoffs with engineering, and shipping features. You'll build digital experiences that feel fresh, intuitive, and compelling.
What You Own
Complete product vision and strategy for the new venture
Customer experience from first touch through long‑term engagement
Product roadmap and prioritization decisions
End‑to‑end digital product: every screen, every flow, every interaction
Product development processes and culture
Defining success metrics and tracking what matters
Close partnership with VP of Engineering to build and ship fast
What You'll Do
Define a compelling product vision for this new brand and experience
Translate that vision into a focused roadmap that ships value quickly
Make foundational decisions about product positioning, differentiation, and customer experience
Build something that feels distinct, fresh, and right for the audience
Customer Experience
Design onboarding that immediately creates value and delight
Build personalization and discovery experiences that feel magical
Create engagement loops that keep customers coming back
Obsess over every detail of the customer journey
Execution & Partnership
Partner closely with VP of Engineering to ship fast without sacrificing quality
Make smart technical and product tradeoffs that balance speed and sustainability
Build strong collaborative relationships across the organization
Use data and customer feedback to iterate and improve rapidly
Establish the right metrics and frameworks for a new business
Move with urgency while maintaining high standards
Team & Organization
Foster a startup mentality: move fast, experiment, learn, ship
Build a high‑performing product team over time
Create an environment where great work happens
What We're Looking For
Experience:
8+ years in product management with a track record of success in senior product leadership roles
Direct experience building products from zero-to-one or in early‑stage, high‑growth environments
Proven success launching and scaling consumer digital products in subscription, ecommerce, or marketplace businesses
History of shipping products that gained meaningful customer traction and created business value
Strong background leading product strategy roadmap development.
Experience building and developing high‑performing product teams
Deep understanding of subscription and ecommerce product mechanics - what drives acquisition, activation, retention, and monetization
Strong product intuition and ability to identify what customers want.
Systems thinker who can design cohesive experiences across multiple touchpoints
Skilled at balancing customer needs, business objectives, and technical constraints
Experience using data to inform decisions without falling into analysis paralysis
Strong instincts for UX, design quality, and product storytelling
Exceptional ability to partner with engineering - you build credibility through technical fluency and mutual respect
Experience working with design to craft elegant, intuitive customer experiences
Skilled at collaborating across functions - marketing, operations, data, analytics
Clear communicator who can translate product vision into executable plans
Mindset:
Entrepreneurial spirit with comfort building in ambiguous, fast‑moving environments
High ownership mentality - you're accountable for outcomes, not just outputs
Hands‑on approach and willingness to do whatever it takes to ship great work
Bias toward action balanced with strategic thinking about long‑term product direction
Scrappy and resourceful - you find creative ways to validate ideas and move forward
Comfortable making decisions with incomplete information
Energized by blank canvases and the opportunity to build something new
How We Work
We're based in Midtown Manhattan with a hybrid model: in office Tuesday through Thursday. Great products are built through close collaboration. We move faster and build better when product, design, and engineering work together in real time.
What We Offer
The chance to help grow a profitable, mission‑ and values‑driven company alongside an experienced leadership team
The opportunity to deepen your skills and make a lasting impact as the organization scales
Ongoing mentorship and support from leadership and management
A competitive salary and unlimited vacation
$500 a year to spend on amazing coffee
Best‑in‑class health benefits and a 401(k)
Twice‑monthly catered lunches
A pet‑friendly office
Two paid days of Trade‑sponsored community service each year
NYC Base Salary Range
$150,000—$250,000
In addition, Trade offers comprehensive benefits, including company‑paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.