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Job description
EBAS is partnering with a fast‑growing consumer health and wellness brand with strong online traction and early institutional backing. They are expanding from a digital‑first foundation into omnichannel retail, with a product portfolio built around clear functional benefits and broad consumer appeal. This is an opportunity to join a founder‑led team at a pivotal inflection point and lead the retail expansion that takes a breakout brand into national distribution.
Why You Will Be Excited About This Role
Well‑capitalized, high‑growth business entering a major retail expansion phase
Founder‑led company with a proven history of building and scaling businesses
Build a category‑leading brand from online momentum into national retail
Why You Will Like Working Here
High‑ownership environment with direct access to leadership and fast decisions
Products with strong consumer pull and a clear right‑to‑win in the category
Meaningful equity opportunity tied to building a breakout brand
High‑caliber, high‑standards team with strong growth and product discipline
What You Will Be Working On
Own retail P&L: revenue, margin, trade spend, distribution
Personally close key accounts: lead buyer meetings and negotiations
Build retail GTM from zero: distributors, brokers, channel plan, promo strategy
Manage trade spend: budgets, slotting/co‑op, ROI, stop what does not work
Drive in‑store execution to velocity: merchandising, demos, retail media, field activation
Be the voice of retail internally: packaging, pricing, formats, innovation inputs
Hire a lean retail team as doors scale
Represent the brand at line reviews and key industry events
What Type of Person Will Be Successful
10+ years retail/channel sales, including 5+ years in beverage or adjacent better‑for‑you categories
Has scaled an emerging brand to meaningful retail revenue, with clear specifics
Current buyer relationships across major national retailers and key regionals
Broker and distributor operator with strong judgment on when to go direct
Owned retail P&L with seven‑figure trade spend responsibility
Supplements/VMS experience is a plus
Startup or high‑growth builder: created the function, not just inherited it
Hands‑on closer: comfortable doing the work and moving fast
Data‑driven with POS analytics and velocity and turns discipline
Can be from anywhere in the US , but must be able to visit the office 6‑8x per year with 40‑60% travel expected to see clients as well.
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Worksite address
san francisco, CA, 94199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.