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Ladders

Vice President, Product Marketing

austin, TX

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Job description

For our client, we are seeking a Vice President, Product Marketing to join the team of a leader in the Enterprise Technology space. This executive will shape the market story, positioning, and launch strategy for a sophisticated B2B software business. The role will partner closely with go-to-market teams, product leadership, and customer-facing functions to translate technical capabilities into differentiated value. This leader will also guide how AI-enabled offerings are positioned, communicated, and brought to market in a way that drives measurable revenue impact.

Location: Austin, TX - US based candidates only, no visa sponsorship available

Compensation: $250,000 – $300,000 annually

Responsibilities

Develop a deep understanding of the company's product and technology to support effective differentiation

Translate customer pain points into clear, quantifiable value propositions

Own and articulate the strategic narrative and competitive positioning

Lead successful product launches by coordinating across customer touchpoints

Utilize AI tools to provide tailored content for go-to-market teams

Create industry-specific messaging and proof points for priority buyers

Collaborate on pricing strategies to align customer value with revenue goals

Qualifications

15+ years of experience in B2B enterprise software product marketing, SaaS preferred

Proven track record of creating differentiated positioning and driving measurable outcomes

Experience with AI-focused product positioning in evolving markets

Deep technical understanding of AI technology and its applications

Strong leadership skills managing large, high-performing product marketing teams at $500M+ ARR organizations

Ability to collaborate cross-functionally with go-to-market teams and drive alignment

Customer-first mindset with a passion for impactful storytelling

Benefits

Comprehensive medical, dental, and vision plans for employees and their families

Flexible wellness stipend to support personal health

Mental health benefits including covered therapy and coaching

401(k) plan to assist with future financial planning

Education and learning stipend for professional growth

Flexible vacation policy to promote work-life balance

Paid parental leave for family support

Quarterly company recharge days

Work from home stipend to enhance remote work setup

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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Worksite address

austin, TX, 78716, US

Who can apply

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