About this opportunity
Peskind Executive Search lists this Vice President Product Marketing (SaaS) opportunity in columbia, South Carolina. Review the employer’s description below for duties, qualifications and application requirements.
Job description
VP of Product Marketing
Our leading internationally recognized cyber security firm is seeking a VP of Product Marketing.
The VP of Product Marketing will lead the firm’s product go-to-market strategy. This highly experienced leader will manage a group of product marketers, bringing a track record of success in executing product roadmaps, defining market positioning, and launching campaigns. The role reports to the Chief of Product.
Successful candidates will demonstrate strategic thinking, a results-oriented approach, strong leadership skills, and unwavering commitment to customer needs. Passion for brand narrative and driving revenue growth. Deep understanding of enterprise technology/software market and target audience.
Roles and Responsibilities
Develop an aligned go-to-market approach to support and expand the portfolio of offerings, including identifying target audiences, creating compelling messaging and value
Oversee the launch planning for new offerings.
Keep abreast of target buyer needs, market trends, and the competitive landscape in the enterprise technology/software sector.
Collaborate with company leaders to develop strategies, tactics, and resources aligned with company business objectives.
propositions, and developing a content architecture.
Develop a sales enablement plan to increase portfolio adoption and direct marketing contributions.
Provide leadership, mentoring, and direction to the marketing team.
Regularly review and optimize the organization’s go-to-market processes to close performance gaps.
Skills You’ll Bring
Bachelor’s degree in business, marketing, or a related discipline or equivalent relevant work experience
10+ years of experience within Product Marketing, (SaaS) setting
Demonstrated experience as a leader with proven ability to build creative, collaborative teams; develop people, and link performance to overall business objectives
Proven leader with strong written and oral communication skills
Ability to accelerate the roadmap to get to the ideal state for GTM launches
High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment
About Us
As a leading provider of cyber security solutions to governments and enterprises globally, our solutions protect thousands of customers from cyber attacks. We’re a driving force in the evolution of cybersecurity and the convergence of networking and security, as we continue to offer one of the world’s most advanced cloud platforms for protecting critical areas of enterprise risk, identity and data.
#J-18808-Ljbffr
Worksite address
columbia, SC, 29228, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.