About this opportunity
Publicis Groupe lists this Vice President, Program Management opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Company description
Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.
If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.
Overview
Razorfish is seeking a VP, Program Management to lead large-scale, complex programs while driving operational excellence across integrated teams. This leader will be responsible for overseeing the successful delivery of customer engagement, CRM, loyalty, lifecycle marketing, personalization, and digital transformation initiatives while serving as a strategic partner to both clients and internal stakeholders.
The ideal candidate leads with empathy and accountability, inspiring teams around a shared vision while ensuring successful execution across multiple workstreams. They will guide clients through business and marketing transformation initiatives while fostering a culture of collaboration, innovation, and continuous improvement.
This individual will have 10-15 years of experience managing multiple teams and stakeholders in a fast-paced environment and will be comfortable leading large programs, portfolios, and cross-functional teams. Experience supporting Quick Service Restaurant (QSR) brands is preferred.
Responsibilities
Lead the delivery of complex programs and integrated marketing initiatives across multiple workstreams and stakeholders
Oversee CRM, loyalty, lifecycle marketing, personalization, and customer engagement programs that drive acquisition, retention, customer value, and business growth
Partner with clients to develop and execute CRM strategies that support broader business and marketing objectives
Serve as a trusted advisor to clients, guiding internal leaders and external stakeholders through customer experience, marketing transformation, and digital initiatives
Collaborate with strategy, analytics, data, media, creative, and technology teams to deliver connected customer experiences across channels
Oversee CRM campaign planning and execution across email, SMS, mobile, push notifications, loyalty programs, and other customer engagement channels
Ensure successful delivery by establishing governance models, operating processes, budgets, timelines, staffing plans, and success metrics
Focus on delivering value to end customers early and often while driving continuous improvement across programs and teams
Act as a senior client-facing leader, building trusted relationships and aligning stakeholders around business goals and delivery plans
Lead integrated, 360-degree marketing initiatives that connect CRM efforts with broader media, digital, analytics, strategy, and creative workstreams
Achieve metrics including client outcomes, account health, resource utilization, revenue, margin, burn rate, and operational efficiency
Create a positive team environment where autonomy, mastery, and purpose are promoted through coaching, mentoring, and performance development
Drive a culture of value-based delivery, accountability, collaboration, and self-organization
Mentor and develop the next generation of Program Management leaders through coaching, training, and best-practice sharing
Support business development efforts, including budget planning, scoping, staffing, proposal development, and new business opportunities
Help clients evolve customer engagement strategies and operational models to support long-term growth and transformation initiatives
Qualifications
10-15+ years of Program Management, Client Services, CRM, Customer Experience, Digital Marketing, or Consulting experience
Proven experience leading large-scale CRM, lifecycle marketing, loyalty, customer engagement, or personalization programs
Strong client-facing leadership experience managing executive-level stakeholders and cross-functional teams
Experience overseeing integrated, 360-degree marketing initiatives across strategy, creative, media, analytics, technology, and CRM disciplines
Strong understanding of customer journeys, marketing automation, personalization, CRM platforms, and customer data ecosystems
Demonstrated success managing program financials, forecasting, resource planning, and operational performance
Excellent communication, stakeholder management, and presentation skills
Experience mentoring and developing teams within a fast-paced agency or consulting environment
Experience leading enterprise-scale CRM programs, customer lifecycle initiatives, and marketing technology implementations
Digital and website delivery experience preferred
Quick Service Restaurant (QSR) experience preferred
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $168,150.00 - USD $230,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.