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Job description
Your Dreams, Our Future.
Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.
Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.
At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.
Job Summary
The Vice President, U.S. Marketing is responsible for leading the strategic development and execution of all U.S. marketing initiatives for Drunk Elephant and Dr. Dennis Gross. This role oversees brand strategy, consumer engagement, integrated marketing, media, influencer partnerships, retail marketing, launch planning, and cross-functional business leadership to drive brand growth, market share, and profitability.
As a key member of the U.S. Marketing Leadership Team, the VP serves as the primary marketing lead for both brands, partnering closely with Global Brandholders, Sales, E-Commerce, Education, Creative, Consumer Insights, Finance, Supply Chain, and retailer partners to deliver best-in-class consumer experiences and business results.
What You Will Do
Brand & Business Leadership
You will lead annual and long-range strategic marketing plans for Drunk Elephant and Dr. Dennis Gross in the U.S. market.
You will develop growth strategies that accelerate brand awareness, consumer acquisition, retention, and sales performance.
You will translate global brand vision into locally relevant strategies and activation plans.
You will serve as the senior marketing representative in business reviews, portfolio discussions, and executive leadership meetings.
You will identify opportunities to strengthen brand positioning and competitive advantage.
Integrated Marketing & Consumer Engagement
You will oversee all aspects of integrated marketing, including media, influencer, social, CRM, experiential, advocacy, PR integration, and retail activation.
You will drive consumer-first marketing initiatives grounded in insights, analytics, and market trends.
You will ensure consistent and compelling storytelling across all consumer touchpoints.
You will lead launch campaigns from planning through post-launch evaluation.
Cross-Functional Leadership
You will partner with Global Brandholders to align U.S. priorities with global strategies.
You will collaborate with Consumer Insights, E-Commerce, Education, Creative, Finance, and Operations teams.
You will lead cross-functional launch governance and milestone management.
Retail & Commercial Partnership
You will partner with Sales, Retail Marketing, and key retail partners including Sephora, Ulta, Amazon, and Nordstrom.
You will develop retailer-specific marketing strategies that drive traffic, conversion, and brand equity.
You will ensure strong alignment between marketing investment and commercial priorities.
Financial & Performance Management
You will own marketing budget planning, forecasting, and investment optimization.
You will establish KPIs and performance measurement frameworks.
You will analyze business results and consumer metrics to drive continuous improvement and resource allocation decisions.
You will present performance updates and recommendations to senior leadership.
Team Leadership & Talent Development
You will lead, coach, and develop a high-performing marketing organization.
You will foster a culture of collaboration, innovation, accountability, and inclusion.
You will build organizational capability and succession plans for critical marketing roles.
You will recruit and retain top talent across brand marketing functions.
Who You Are
You have a bachelor’s degree, master’s degree preferred
You have a minimum 10+ years’ experience in US Marketing, ideally in the beauty industry
You have a strong understanding of prestige skincare and beauty consumers
You have deep knowledge of the US beauty retailer landscape, digital, and in-store environments
You have a proven track record of successfully launching new products and executing innovative, digitally integrated marketing programs
You have demonstrated ability to work cross-functionally, collaborate with, consult with and influence all levels of the organization
You are a passionate, energetic, team-oriented leader with strong leadership, analytical, interpersonal, and creative skills
You are a leader who is flexible, solution-oriented with the ability to move quickly in a fast-paced environment; commands authority
You have strong experience working with major retail partners and omnichannel business models
You have strong financial acumen and understanding of P&L required
You have superior oral, written communication and presentation skills required; highly organized
You have software expertise – MS Word, Excel, PowerPoint
You are able to travel
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You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.
What We Can Offer You
At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:
Medical, Dental, & Vision Insurance
Life and Disability Insurance
Paid Time Off
Paid Volunteer Days
Paid Company Holidays
Paid Parental Leave
401K with 6% Company Match
Talent Development & Learning Programs
Internal & International Mobility
Product Discounts & Annual Gratis
Employee Led Affinity Groups
Tuition Reimbursement
The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.