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Job description
The Vice President Brand is responsible for leading the strategic development, execution, and evolution of the organization’s brand identity and voice. This role oversees creative, communication, and content teams, ensuring alignment across all internal and external communications. This role is critical in shaping member perception, driving brand equity, and supporting enterprise-wide initiatives through compelling storytelling and consistent brand experiences.
Job Description
LOCATION
Sandy, UT 84070
SCHEDULE
Full Time
To be effective, an individual must be able to perform each job duty successfully.
Leads the development and execution of a comprehensive brand strategy aligned with organizational goals and member needs.
Defines and maintains the brand’s visual identity, voice, tone, and messaging across all channels and platforms.
Partners with the CMO and senior leadership to integrate brand strategy into enterprise-wide initiatives.
Directs high-impact campaigns and initiatives that elevate brand awareness, engagement, and loyalty.
Ensures brand consistency across member touchpoints, including digital, print, video, media, and in-person experiences.
Guides the development of creative assets, video content, and messaging frameworks that support marketing and communications goals.
Leads cross-functional collaboration with product and lending teams, Member Services, HR, and other departments to ensure brand alignment.
Oversees the creation of internal brand education programs to empower employees as brand ambassadors.
Monitors brand performance metrics and member sentiment to inform strategic decisions.
Identifies and executes brand partnership opportunities that expand reach and reinforce brand values.
Manages vendor relationships related to creative services, video production, and brand licensing.
Ensures compliance with brand standards, legal requirements, and industry regulations.
Develops and manages departmental budgets, resource allocation, and vendor contracts.
Coaches and develops multifunctional leadership across the brand organization.
Represents the brand in executive forums, public speaking engagements, and strategic planning sessions.
Drives innovation in brand storytelling, content strategy, and creative execution.
Performs other related duties as assigned.
KNOWLEDGE, SKILLS, and ABILITIES
The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Education and Experience
7 years of marketing leadership experience
10 years of marketing, communication, brand, creative or related experience
Bachelor's degree in marketing, communications, design, or related field
Master's degree preferred
Licenses, Certifications, Registrations
N/A
Knowledge and Skills
Unique expert knowledge and experience in brand strategy, creative direction, marketing communications, and content development with ability to transfer knowledge to practical solutions in support of strategic initiatives
Perceived by external peers as a thought leader in branding, visual storytelling, omnichannel marketing and translates expertise to develop creative strategies to organizational challenges
Public speaking skills
Leadership and talent management skills
Strategic thinking
Budget and/or revenue acumen
Leadership and Organization Development
Leads the orchestration of talent development and movement across the brand function.
Adapts or creates systems to deliver objectives
Adapts leadership style to the situation
Uses networks across formal and informal organizations to get things done
Develops multifunctional leadership across BU
Coaches other coaches for skill mastery
Is responsible for orchestration of talent development & movement across the business unit or function
Leads work effectively and regularly across functions
Accountable for team effectiveness across business unit or function
Scope and Strategic Impact
Responsible for leading a significant sub-function or business process in a function
May contribute to revenue target attainment
Directs highly visible initiatives and/or projects with the high level of risk and complexity
Focuses on the achievement of departmental goals and has a significant contribution to achieving functional goals
Operates with autonomy on assigned operational matters; is accountable to BU SVP and Sr. Leadership
Is accountable for delivery of budget
Participates in development of BU strategic plans
Recommends solutions to strategic issues of importance to the company
Envisions and plans projects that are strategic in nature, affecting the entire company or several functional areas
Accountable for executing and empowering the strategy set by the senior leadership and integrating procedures within function and across the organization
Strategic planning horizon generally 2-3+ years
Analytical Thinking and Problem Solving
Uses vast intuition and experience to complement data
Evaluates key business and organizational challenges within the function with some assessment of cross-functional impact
Directs the resolution of complex or unusual business problems
Problems are ambiguous and complex
Solutions need to be devised based on some information requiring judgement to apply new solutions and concepts
Implementation of solutions requires a medium to long term view
Other Skills and Abilities
Strategic thinking and business development acumen
Strong leadership and talent development skills
Advanced problem-solving and decision-making capabilities
Budget and resource management expertise
Public speaking and executive presentation skills
Ability to lead through ambiguity and drive long-term strategic impact
Experience working across functions and influencing at all levels of the organization
PHYSICAL ABILITIES / WORKING CONDITIONS
Physical Demands
Ability to sit, talk and hear consistently
Vision Requirements
Close vision (clear vision at 20 inches or less)
Distance vision (clear vision at 20 feet or more)
Color vision (ability to identify and distinguish colors)
Weight Lifted or Force Exerted
Ability to lift up to 10 pounds frequently and up to 25 pounds occasionally
There are no unusual environmental factors (such as a typical office)
Moderate noise (business office with computers and printers, light traffic)
***This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.***
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Worksite address
sandy, UT, 84092, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.