VP, Director Media

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Title: VP, Director, Media

Company/Location: SSCG Media Group/NYC. Hybrid-Role

SSCG Media Group (SSCGMedia.com) is the one of the largest full-service, 100% pharma-focused strategic media planning and buying group in the world and is a proud member of Omnicom.

We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. See how S ubstance, S tyle, C onviction and G race (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.

If you have S ubstance, S tyle, C onviction and G race (along with all the skills below), we want to hear from you!

We’re seeking a VP, Director to lead strategic media planning for a pharmaceutical brand launch. This role requires a deep understanding of the overall marketing ecosystem and how media strategy drives brand success – particularly within the highly regulated Direct-to-Consumer (DTC pharmaceutical space). The VP, Associate Director will be responsible for overseeing all aspects of media planning and implementation, ensuring that strategies are insight-driven, integrated across channels and aligned with brand goals. This individual will report to the SVP, Director and will manage a team, guide client relationships and collaborate across departments to deliver innovative, compliant and effective campaigns.

Key Areas Of Responsibilities

Knowledge Deep understanding of Direct-to-Consumer (DTC) marketing within the pharmaceutical industry, including regulatory considerations and patient engagement strategies

Expert knowledge of all DTC media channels – television, digital, social, programmatic, out-of-home and emerging platforms and how they integrate to create a cohesive media ecosystem

Proficiency in television planning, including audience segmentation, media mix modeling and campaign performance evaluation

Strong grasp of data-driven decision-making and media measurement frameworks (reach, frequency, ROI, brand lift, etc.)

Awareness of current and emerging trends in consumer media consumption, digital transformation and healthcare communications

Knowledge of broader marketing practice, including creative, strategy, analytics and how each discipline contributes to brand success

Managing and Leading Others Lead, mentor and develop team members while fostering collaboration, curiosity and accountability

Provide ongoing coaching, performance feedback and professional development opportunities to direct reports

Manage workload allocation, resource planning and prioritization across projects

Promote a culture of continuous learning, encouraging innovation and excellence in media strategy and execution

Support diversity of thought and ensure team members feel empowered to contribute ideas and challenge assumptions

Strategy & Account Management Lead the development of holistic, insight-driven media strategies that align with client marketing objectives and brand goals

Translate brand strategy and audience insights into integrated media plans that effectively reach and engage target consumers

Partner closely with internal and external teams to ensure seamless collaboration and campaign integration

Oversee all aspects of media planning, including research, channel mix recommendations, investment strategy and optimization

Manage budgets and timelines, ensuring efficient use of resources and delivery of high-quality work

Collaborate with investment and buying teams to ensure execution aligns with strategic objectives and media performance goals

Lead internal reviews and post-campaign analyses to identify learnings and inform future planning

Client Service Serve as a trusted advisor to clients, providing strategic counsel on media planning, channel selection and performance insights

Build and maintain strong client relationships through proactive communication, transparency and strategic leadership

Present media recommendations, plans and results clearly and persuasively to clients and senior stakeholders

Maintain an expert understanding of client business challenges and competitive landscapes to anticipate needs and recommend forward-looking solutions

Qualifications And Experience

9+ years of experience in media planning with at least 3 years focused on pharmaceutical or healthcare brands

Proven expertise in pharmaceutical DTC media planning and television strategy

Strong understanding of cross-channel integration and omnichannel marketing

Excellent analytical, organizational and communication skills

Bachelor’s degree in Marketing, Communications, Advertising or related field (Master’s degree a plus)

Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively with flawless customer–centric focus

Strong leadership and/or management experience, including mentoring junior team members and building a team

Exhibits strong initiative, sound attention to detail and ability to think strategically

Impeccable written and verbal communication skills

Self-starter, who can work independently and in team environment

$175,000 - $200,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice:

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$175,000 - $200,000

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.