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Job description
Join to apply for the VP Marketing role at ShipIn Systems
ShipIn Systems is the world’s first FleetVision Platform, unlocking ship-to-shore collaboration for global maritime fleets with AI-powered maritime CCTV and visual analytics. Our platform proactively alerts shipowners, managers, and seafarers to onboard events in real time, enhancing safety, security, and operational efficiency across fleets worldwide.
About the Role
As VP of Marketing at ShipIn, you will set and drive the global marketing vision and strategy for a fast-growing AI Maritime SaaS company. You’ll play a pivotal role in shaping our brand, fueling pipeline growth, and building the infrastructure for scalable, insight-driven marketing. You will lead a diverse team across demand generation, content, field marketing, digital, and community engagement, ensuring tight alignment with Sales, Product, and Customer Success. Beyond strategy, you’ll build and operationalize cross‑functional processes that enable predictable growth, effective market positioning, and long‑term customer engagement.
This is a hands‑on leadership role for a marketing executive who thrives on balancing vision with execution, and who has successfully scaled B2B SaaS marketing organizations through multiple cycles of growth.
Key Responsibilities
Define and lead ShipIn’s global marketing strategy, ensuring alignment with company goals for revenue, pipeline, and market expansion
Build, mentor, and scale a high‑performing marketing organization across multiple disciplines (demand gen, content, events, digital, and community)
Drive ABM strategy and execution in close partnership with Sales, including segmentation, orchestration, and performance measurement
Own and evolve ShipIn’s brand positioning, messaging, and thought leadership in the maritime and AI SaaS ecosystem
Lead end‑to‑end digital strategy including website experience, personalization, and conversion optimization
Partner with Product and Customer Success on go‑to‑market strategies for new offerings and verticals
Establish and lead cross‑company processes that enable data‑driven marketing decisions, forecasting, and predictable growth
Manage budget, martech stack, and marketing operations with an emphasis on scalability and ROI
Champion community‑driven marketing and elevate ShipIn’s voice through compelling content, events, and authentic engagement with industry stakeholders
Qualifications & Experience
10+ years of B2B SaaS marketing experience, including 5+ years in senior management roles leading multi‑disciplinary teams
Proven track record of scaling marketing organizations in startups through multiple growth stages
Strong background in content marketing with the ability to develop impactful narratives and thought leadership
Deep expertise in ABM, demand generation, performance marketing, and pipeline attribution
Experience leading cross‑functional GTM initiatives and partnering closely with Sales, Product, and Customer Success
Skilled in building and optimizing martech stacks and marketing operations at scale
Exceptional leadership and people development skills; proven ability to build, inspire, and grow high‑performing teams
Data‑driven and analytical mindset, combined with creativity and storytelling ability
Strong executive presence and ability to represent ShipIn externally with partners, customers, and industry leaders
Preferred Qualifications
Maritime industry knowledge is a strong plus
Experience launching new products or verticals into global markets
Familiarity with GenAI tools and their application in content marketing and demand generation
Seniority level: Executive
Employment type: Full‑time
Job function: Marketing
Industries: Maritime Transportation
Medical insurance
Vision insurance
401(k)
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Worksite address
boston, MA, 02298, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.