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Job description
VP of Marketing
Department: Marketing
Employment Type: Full Time
Location: Blue Bell, PA
Reporting To: Executive Leadership
Compensation: $100,000 - $140,000 / year
Description
A privately held home services platform based in the Philadelphia suburbs is hiring a VP of Marketing to lead its in house marketing team. The business runs a portfolio of residential roofing companies alongside a fast growing coaching, mastermind, and events brand, so this leader owns both demand generation for the operating companies and the corporate brand that brings new partners in the door. The team is small, talented, and young in tenure, and it currently reports straight to ownership, so the first job is to be the leader and the intermediary they have been missing. This is a hands on seat with a direct line to executive leadership and a real voice in where the company goes next.
Key Responsibilities
Lead the in house marketing team day to day across content, copywriting, and paid search
Build the marketing plan and hold the team accountable to what gets done against it each day
Own lead generation for a portfolio of residential roofing brands
Build the corporate and executive brand that drives attendance to shop tours, masterminds, conferences, and coaching
Set direction across PPC, SEO, social media, and YouTube, and get more eyeballs on the content already being produced
Manage up to ownership, bring recommendations instead of waiting for direction, and stand behind them
Report on marketing performance and tie spend to leads, sold jobs, and partner growth
Skills, Knowledge & Expertise
Track record leading and developing an in house marketing team, agency or in house background both welcome
Working knowledge of PPC, SEO, social media, and video or YouTube growth, enough to direct specialists and judge the work
Proven people leader who starts the hard conversation instead of avoiding it
Comfortable managing up to a high expectation founder and operating in a fast paced, high energy environment
Strategic and hands on, willing to get into the work alongside the team
Able to work in office in the Philadelphia area
Home services, roofing, or multi brand portfolio marketing experience is a plus, not a requirement
Benefits
Base salary of $100,000 to $140,000 depending on experience
Annual performance based compensation award
Equity participation available for the right candidate
Medical, dental, and vision coverage
Paid time off
Direct access to ownership and a seat in leadership conversations
A platform that has grown fast and is pushing to be the premier name in its space
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.