VP of Marketing

Job description

Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. Growing quickly, we have the largest number of voice AI drive-thru restaurant deployments, competing directly with both big tech and restaurant tech players.

We are looking for a strategic, hands‑on VP Marketing to own the full marketing function as we scale. This is a pipeline‑generation and brand‑building role. You will work directly with the CEO and VP Sales to drive both our corporate acquisition and franchisee deployment motions through world‑class marketing.

Key Responsibilities

Product Marketing

Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions

Translate product capabilities into compelling, customer‑centric messaging for corporate HQs and franchise operators

Own buyer personas, competitive intelligence, and win/loss analysis

Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle

Account‑Based Marketing (ABM)

Build and execute named‑account ABM programs targeting :66 US corporate QSR brands across LinkedIn, email, and display

Own buying committee mapping and coordinate outreach tightly with the VP Sales

Field Marketing

Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post‑event follow‑up

Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions

Brand & PR

Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn

Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts

AI‑Powered Marketing

Direct AI‑assisted processes for content production, data enrichment, campaign optimization, and competitive research

Continuously identify opportunities to use AI to drive efficiency

Marketing Operations

Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end‑to‑end

Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy

Requirements

8 years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale‑up environment

Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis

Hands‑on ABM experience against a finite, named‑account target list; proficient in LinkedIn Ads and intent data tools

Has owned field marketing and event cycles end‑to‑end, from pre‑conference planning through ROI measurement

Has built or scaled a PR and thought leadership program in a vertical market

Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output

QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus

Join us to be a part of an amazing team, interesting and unique challenges, and an opportunity to influence and build something big.

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Who can apply

Review the original listing for work authorization, qualifications and employer requirements.