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Financialnarrative

VP, Retention Marketing & Loyalty (Digital Banking)

northern, KY

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About this opportunity

Financialnarrative lists this VP, Retention Marketing & Loyalty (Digital Banking) opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.

Job description

Marcus by Goldman Sachs, New York, is seeking a visionary Vice President to lead the US Deposits Marketing Retention team. This role defines and executes customer experiences and lifecycle communications to drive engagement and reduce churn for a large customer base.

The VP will leverage advanced analytics to shape GTM strategies, segment key cohorts, and guide creative and product partners. Expect leadership in loyalty programs, multi-channel marketing, and rigorous testing to optimize outcomes.

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