About this opportunity
Tasting Room Expo lists this Winery Hospitality & Experience Manager opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Join the Team at Evergreen Family Wines!
Are you a creative powerhouse, a natural self-starter, and someone who thrives on turning big ideas into unforgettable experiences? Do you love collaborating with a fun, energetic team that shares a massive passion for great wine? If so, we want you to shape the future of our guest experiences across Washington state.
Driven by a simple philosophy: Know what’s in your glass, Evergreen Family Wines prides itself on making delicious, approachable, and sustainable wines defined by transparency with no concentrates, no added sugar, and a commitment to purity.
Delivering a long history of high-quality, award-winning wines rooted in 3,000 acres of sustainably farmed estate vineyards across eastern Washington.
We deliver award-winning wines with an unpretentious approach, fostering fun and inviting atmospheres no matter where you find us!
Now, we are looking for an innovative Hospitality & Experience Manager to take the reins of our three distinct regional tasting rooms in Prosser, Leavenworth and Woodinville. Backed by a dedicated marketing and event budget, you will have the creative freedom to design, launch, and execute site-specific events and experiences that connect new and existing customers to our incredible portfolio. If you are ready to bring your energy to a fast-growing, passionate wine family and leave your creative mark across the state, read on!
The Ideal Candidate
You are a highly creative, energetic self-starter who thrives on bringing fresh ideas to life. You don’t wait for a playbook, you write it. You love the challenge of building unique experiences from the ground up and are passionate about collaborating with a fun, high-energy team across multiple locations to create unforgettable moments for our guests.
Position Overview
Role: Winery Hospitality & Experience Manager
Reports To: Controller
Location: Multi-site (Regular travel to our 3 tasting rooms: Prosser, Leavenworth, Woodinville)
Job Type: Full-time
Compensation: We offer a competitive annual salary of $65,000 to $76,000, depending on experience, qualifications, and overall fit for the role.
Key Responsibilities
Regional Experience & Concept Design
Collaborate with tasting room managers to conceive, develop, and launch creative guest experiences tailored to the unique demographics, tourism patterns, and local culture of each of our three locations.
Maintain brand and culture consistency across all locations while ensuring each tasting room features site-specific programming that attracts both new and existing local customers.
Collaborate with local winemaking and tasting room managers to build elevated food-and-wine pairing experiences that resonate regionally.
Establish experience delivery guidelines and train site-specific tasting room staff to execute these concepts flawlessly.
Event Creation & Budget Management
Lead the end-to-end planning, regional promotion, and execution of public and private events, from intimate winemaker dinners to large-scale seasonal activations.
Oversee a dedicated marketing and event budget, strategically allocating funds across the three locations to maximize impact and foot traffic.
Establish recurring event concepts designed specifically to counter regional off-season dips and increase off-peak traffic.
Track, analyze, and report on event ROI, ticket sales, budget variances, and secondary wine sales to measure success and refine future strategies.
Local Outreach & Customer Acquisition
Collaborate with tasting room managers and regional vendors to design localized outreach strategies that drive traffic to each specific tasting room.
Cultivate deep relationships with local business communities, regional tourism boards (e.g., Visit Seattle, Cruise Tours, Yakima Valley Tourism), hotels, and corporate event planners.
Position on-site events as the primary customer acquisition funnel for brand-wide Wine Club sign-ups and mailing list growth.
Requirements & Qualifications
Experience: 4+ years in event creation, experiential marketing, or regional hospitality management. Experience managing activations across geographically diverse locations is highly preferred.
Skills: Proven track record of managing dedicated marketing/event budgets and designing unique guest concepts that measurably increase foot traffic and revenue.
Mindset: An entrepreneurial spirit with the ability to work independently while remaining a deeply collaborative team player.
Knowledge: Strong understanding of the Washington state wine landscape, regional tourism trends, and direct-to-consumer (DTC) wine sales strategies.
Travel: Ability and willingness to travel regularly between our three tasting room locations: Prosser, Leavenworth, and Woodinville.
Physical Requirements: Ability to stand for long periods during events and lift up to 40 pounds.
Benefits & Perks
We believe great work should come with meaningful support and a few enjoyable perks along the way. Depending on eligibility and position, team members may have access to benefits including:
Medical, dental, and vision insurance
401K
Paid time off and paid holidays
Employee wine discounts
Complimentary or discounted tastings
Opportunities to attend winery events and experiences
Professional development and growth opportunities
A collaborative, team-focused work environment
The opportunity to be part of a growing Washington wine company
Specific benefits and eligibility may vary by position and employment status.
#J-18808-Ljbffr
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.