About this opportunity
eTeam lists this XR Innovation Lab Deployment & Stakeholder Engagement Lead opportunity in east hanover, New Jersey. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Job Title: XR Innovation Lab Deployment & Stakeholder Engagement Lead
Location: East Hanover, NJ
Duration: 12 months
Scope:
Emerging Technology Execution:
- Deep XR/AR/VR/holographic expertise, plus AI fluency (prototyping, code refactoring, horizon scanning)
- Must translate technical capabilities to non-technical marketing stakeholders
- Experience delivering at scale in a marketing (not training/manufacturing) context
- Outstanding communication skills are non-negotiable
- Logistics, Deployment, and Coordination
- Coordination and stakeholder consulting across brand teams and therapeutic areas
- Adaptive, real-time intelligence reads unstated needs, manages shifting funnel
- Disposition matters as much as skill: teams should be glad to see this person on a call
- Manages hard, fixed congress deadlines with no room for slippage
Key Evaluation Criteria:
- Communication skills: absolute baseline, no exceptions
- Marketing experience prioritized over pharma/healthcare background
- Pharma is a tiebreaker, not a requirement
- XR experience in experiential/messaging contexts (90-120 second high-impact delivery), not training
- Startup experience a strong plus: fast ideation, high volume, client-facing delivery
- Agility and adaptability weighted heavily over years of experience
- Local/regional presence required: innovation lab in East Hanover, expect at least weekly on-site
- Use cases are continuously evolving; no fixed number of predetermined XR experiences
- KPIs and Fragility
- KPIs tied to reach, engagement, and messaging impact per congress; baselines set with each brand team
- New metrics being introduced: pre/post QR activation touchpoints, AI-driven second-order impact analysis
- Cost-efficiency is the easiest metric to demonstrate (apples-to-apples comparison)
- System’s greatest fragility: pace of technological acceleration and disruption
- Congress format, HCP behavior, and device form factors all shifting rapidly
- XR glasses (beyond headsets) already in prototype testing under NDA
Job Description:
- We are seeking a proactive, highly organized XR Innovation Lab Deployment & Stakeholder Engagement Lead to coordinate the execution and deployment of immersive technology experiences across multiple marketing initiatives.
- This role serves as a critical link between marketing stakeholders, brand teams, technical delivery teams, and event partners, ensuring innovative experiences are delivered seamlessly within demanding timelines.
- The ideal candidate brings exceptional interpersonal skills, strong operational judgment, and the ability to anticipate stakeholder needs, navigate ambiguity, and coordinate complex initiatives in a constantly evolving environment.
Key Responsibilities:
- Coordinate end-to-end planning, logistics, deployment, and execution of XR and immersive technology experiences.
- Serve as a primary coordination point across brand teams, therapeutic areas, technical specialists, and marketing stakeholders.
- Support deployments at medical congresses, product theaters, knowledge exchange forums, consumer-facing initiatives, and internal events.
- Manage multiple concurrent initiatives with changing priorities, timelines, and stakeholder expectations.
- Anticipate stakeholder needs, including requirements that may not be explicitly communicated.
- Coordinate equipment readiness, deployment logistics, technical support arrangements, and onsite execution.
- Maintain visibility into the innovation pipeline, upcoming events, delivery milestones, and operational dependencies.
- Proactively identify delivery risks and resolve issues before they impact event readiness.
- Ensure all deployment activities align with fixed congress and event deadlines.
- Facilitate stakeholder meetings, capture requirements, communicate progress, and coordinate follow-up actions.
- Support measurement of engagement, audience reach, activation, and messaging effectiveness.
- Work with marketing teams to establish event-specific success measures and capture post-event feedback.
- Identify opportunities to improve deployment efficiency, operational processes, and scalability.
Required Qualifications:
- Experience in experiential marketing operations, technology deployments, event execution, or client-facing project coordination.
- Strong stakeholder management and consulting skills across multiple business functions.
- Demonstrated ability to manage complex logistics and multiple concurrent projects.
- Exceptional verbal communication, presentation, and relationship-building skills.
- Ability to anticipate needs, interpret changing priorities, and respond proactively.
- Strong organizational skills with meticulous attention to timelines, dependencies, and execution details.
- Experience delivering initiatives against fixed, non-negotiable deadlines.
- Ability to remain composed, resourceful, and solutions-oriented in high-pressure situations.
- Collaborative personality with a strong service mindset and the ability to build trust with stakeholders.
Preferred Qualifications:
- Experience supporting experiential marketing campaigns, product launches, medical congresses, or large-scale brand activations.
- Exposure to XR, AR, VR, immersive technology, or emerging technology deployments.
- Background in startup environments, experiential agencies, innovation labs, or fast-paced marketing organizations.
- Experience coordinating technology vendors, creative teams, and onsite event support.
- Familiarity with engagement analytics, audience activation metrics, and event performance measurement.
- Pharmaceutical or healthcare marketing experience is a plus but not required.
Ideal Candidate Profile:
- A highly personable, proactive coordinator who builds strong relationships, anticipates problems before they arise, and brings structure to a fast-moving innovation environment.
- This individual should be someone stakeholders genuinely enjoy working with—approachable, responsive, adaptable, and capable of navigating changing requirements without losing focus on execution.
- Key Success Factors: Stakeholder satisfaction, flawless event execution, on-time delivery, operational efficiency, adaptability, and effective cross-functional coordination.
Who can apply
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