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National Association for Stock Car Auto Racing (NASCAR)

YouTube Growth Chief for Digital Fans

northern, KY

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Job description

Senior Director, Head of YouTube at NASCAR is based in Charlotte, NC, leading the organization's YouTube strategy and content vision. You will drive audience growth, develop original programming, and build partnerships with creators to expand NASCAR's digital fan experience year-round.

You'll oversee channel performance, mentor editorial and production teams, and ensure platform-native storytelling that aligns with NASCAR's brand and business objectives.

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