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TheraCare Home Health

Area Director of Business Development - Home Health

houston, TX

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Job description

Job DetailsJob Location: TheraCare Home Health - Houston - Stafford, TX 77477Position Type: Full TimeTravel Percentage: Road WarriorJob Shift: DayJob Category: Business Development & SalesLocation: Houston, TX

Job Summary:

TheraCare Home Health is seeking a strategic and results-driven Area Director of Business Development to lead growth initiatives across multiple markets. In this leadership role, you will oversee business development operations, manage and develop sales teams, and execute high-impact marketing strategies to drive patient census growth. This position is ideal for an experienced home health sales leader with a proven ability to build referral networks, lead teams, and consistently exceed performance goals in competitive markets.

QualificationsQualifications:

Minimum of 5 years of home health experience with business development focus

Minimum of 3 years of sales leadership experience in home health

Minimum of 1 year of experience managing and developing sales teams

Proven track record of achieving or exceeding admission and census growth goals

Strong understanding of home health, long-term care, and referral sourcesincluding hospitals, SNFs, physician practices, and community partners

Experience developing and executing multi-market sales and marketing strategies

Ability to analyze market trends, referral patterns, and growth opportunities

Demonstrated success in training, coaching, and mentoring business development staff

Strong leadership, communication, and organizational skills

Proficiency in Microsoft Office and CRM/lead tracking systems

Ability to work independently in a field-based leadership role

Ability to read, write, and communicate effectively in English

Essential Functions:

Lead and execute business development and marketing strategiesto drive patient census growth across assigned markets

Manage, coach, and develop Business Development teamsto achieve performance goals

Build and maintain strong relationships with referral sources including hospitals, physicians, SNFs, and community organizations

Identify and act on market trends, competitive insights, and growth opportunities

Maintain and grow patient census and quality mixin alignment with company objectives

Collaborate with operational and clinical leadership to support market expansion and service line growth

Oversee development and execution of marketing campaigns, outreach initiatives, and community engagement efforts

Support recruitment, onboarding, and training of business development staff

Monitor and manage lead tracking systems, referral pipelines, and conversion performance

Analyze performance data and provide actionable insights to improve conversion ratios and market performance

Ensure alignment between sales, operations, and clinical teams for effective referral-to-admission processes

Represent the organization professionally within the community and healthcare networks

Continuing Education:

Attends in-service and continuing education programs required for maintenance of any professional certification or licensure.

Attends continuing education programs as necessary

Please visit cantexcc.com for more information on this location.

We are an Equal opportunity employer; We offer an excellent benefit plan to include 401K with match, CEU reimbursement, vacation, sick, holidays, medical, dental, and supplemental insurance Plans as well as a Highly competitive compensation package.

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Worksite address

houston, TX, 77246, US

Who can apply

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