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Job description
Do you have the CHOPS ? IT Solutions lives its values: C lient Success is Our Success, H ungry for the Journey, O wnership Thinking, P assionate Problem Solving, and S urrender the Ego. If your values align, we want you to be a part of a fast-growing Managed Service Provider specializing in providing high-end technology solutions to small and mid-market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.
Job Summary: The Director, Demand Generation leads the strategy, execution, and optimization of revenue-focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This roleis responsible forbuilding a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account-based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.
Requirements:About ITS:
Do you have the CHOPS ? IT Solutions lives its values: C lient Success is Our Success, H ungry for the Journey, O wnership Thinking, P assionate Problem Solving, and S urrender the Ego. If your values align, we want you to be a part of a fast-growing Managed Service Provider specializing in providing high-end technology solutions to small and mid-market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.
Job Summary: The Director, Demand Generation leads the strategy, execution, and optimization of revenue-focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This roleis responsible forbuilding a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account-based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.
Requirements:Responsibilities:
Direct, manage, and oversee the development and execution of demand generation campaigns focused on generating and nurturing qualified leads
Establish and execute a comprehensive demand generation strategy aligned to marketing andsales objectives, with a focus on pipeline growth and revenue impact
Lead account-based marketing (ABM) strategies to target ICP accounts, activate buying groups, and deliver high-intent engagement
Own integrated campaign planning across digital channels, content, events, and outbound programs
Optimizemarketing programs continuously based on performance data, market conditions, and emerging opportunities
Develop and manage marketing automation, lead lifecycle processes, and funnel optimization strategies
Define KPIs, forecast lead generation, and build dashboards tomonitorand report on performance
Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and results-driven environment
Analyze campaign effectiveness and ROI, including impact on pipeline, bookings revenue, and conversion metrics
Partner cross-functionally with CRO,Sales Teams,Solutions Enablement Team, Finance, andOperational Leadershipto ensure alignment on growth priorities
Support executive leadership in defining marketing strategy, organizational goals, and long-term growth plans
Build and develop a high-performing demand generation team and scalable marketing infrastructure
Knowledge, Skills & Abilities
Proven success driving measurable pipeline growth and revenue outcomes
Strong knowledge of marketing automation platforms, CRM systems, and analytics tools
Experience with funnel management, lead scoring, and buyer journey optimization
Demonstrated ability to partner effectively with sales leadership and revenue teams
Data-driven mindset with strong analytical and problem-solving skills
Hands-on leadership style with the ability to balance strategy and execution
Strategic thinker with the ability to translate business goals into actionable marketing plans
Strong business acumen and understanding of revenue drivers and sales processes
Collaborative leader with influence across cross-functional stakeholders
Results-oriented with a focus on accountability and continuous improvement
Skilled communicator with the ability to present insights and recommendations to executive leadership
Experience:Experience:
5+ years of B2B marketing experience, with deepexpertisein demand generation and account-based marketing
Experience in technology services, cybersecurity, MSP, or MSSP environments
1-2yearsexperiencewithdirect people leadershipresponsibilities
Certificates, Licenses, Registrations:
N/A
Compensation Package:ITS offers a full benefits package, including:
Rich Medical and prescription plans
Dental & Vision
Paid Holidays and Flexible Paid Time Off
401K/401K Roth with Safe Harbor matching
Stock Appreciation Rights
Company-paid life insurance, long-term and short-term disability insurance
Company-paid mental health support & financial wellness services
FSA for medical and dependent care
HSA option with compatible medical plan
Company-paid training, materials, and exams
Performance-based bonuses
IT Solutions is an equal employment opportunity employer that provides opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Worksite address
raleigh, NC, 27601, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.