About this opportunity
First American lists this Head of Marketing Operations Remote opportunity in remote, Oregon. Review the employer’s description below for duties, qualifications and application requirements.
Job description
They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. As part of our Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager ensures the integrity of our marketing data, systems, and performance measurement. You will own the operational foundation that makes every marketing dollar accountable—driving consistency in tracking, reporting, and governance while enabling the team to scale. A key part of this role is unifying data across disparate systems into a trusted, single view of marketing performance, ensuring accuracy and availability for decision-making
As a people leader, you will coach and develop talent while building scalable processes to support future team growth. By pairing strong leadership with operational rigor, you’ll help position the CoE as a trusted growth engine for the business.
Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth.
Build scalable processes and foster a culture of accountability and continuous improvement.
Data Management & Availability
Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view.
Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.
QA lead routing and conversion tracking to ensure accuracy and integrity.
Maintain alignment across platforms to eliminate duplicate or misattributed data.
Build dashboards for spend, performance, ROI, and pipeline contribution.
Collaborate with Analytics to deliver clear, actionable performance readouts.
Establish and enforce data quality standards across all performance marketing activities.
Create governance frameworks for routing, QA, and reporting accuracy.
Fluency with marketing operations and analytics tools, including:
Google Analytics (GA4), Looker Studio, attribution platforms.
CRM & MAP Systems:
Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent.
Tracking & QA:
Tag management systems, UTM governance tools.
Collaboration & Workflow:
Project management and campaign orchestration platforms.
Bachelors degree in Marketing, Business Administration, Communications, Digital Media, or a related field
~7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
~ Experience managing and developing operational or technical talent.
~ Proven expertise in tracking, attribution, and campaign QA.
~ Hands-on experience building dashboards, reporting frameworks, and governance processes.
~ Strong attention to detail, with a reputation for data accuracy and operational rigor.
~ Collaborative leader who can partner across marketing, analytics, and technology teams.
Growth is holistic, expanding beyond just acquisition and performance marketing.
makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Be part of a newly formed Performance Marketing CoE with executive visibility, where your work directly shapes enterprise growth strategy.
Lead the operations and governance backbone of a new Performance Marketing CoE.
Build and grow a team that ensures marketing is accountable, transparent, and scalable.
Play a critical role in making every marketing investment measurable and tied to growth.
Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. ** First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.