About this opportunity
Coleman Furniture lists this Paid Search Team Lead opportunity in brooklyn, New York. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Company Description Coleman Furniture has been offering brand-name furniture online since 1999 and has grown to serve thousands of customers across the country. The company operates a few retail websites, including Colemanfurniture.com, which focuses on providing a wide selection of quality furniture at competitive prices while maintaining a strong commitment to customer satisfaction. Unlike many competitors that offer only curbside shipping, Coleman Furniture provides free in-home delivery and full setup on most orders. Professional freight and delivery partners are used, and all furniture is inspected prior to shipping to minimize damages and ensure products meet customer expectations. A responsive customer service team is available by phone, email, and chat to support customers with any questions or concerns.
The Role
The Paid Search Team Lead is a full-time, on-site role based in Brooklyn, NY. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads to drive qualified traffic and sales. Day-to-day responsibilities include managing budgets, monitoring performance metrics, conducting keyword and competitor research, and adjusting bids and ad copy to improve ROI. The Paid Search Team Lead will collaborate with marketing, merchandising, and sales teams to align campaigns with business goals and promotional strategies. The role also includes mentoring paid search specialists, implementing best practices, reporting on campaign results, and testing new strategies to enhance overall digital marketing performance.
What You'll Do
Plan, build and optimize Search, Shopping and Performance Max campaigns across a large furniture catalog
Manage budgets and pacing against revenue and ROAS targets
Research keywords and competitors to find growth and wasted spend
Adjust bids, bid strategies and ad copy, and run structured tests on new approaches
Work with merchandising and sales to plan promotions, seasonal pushes and inventory priorities
Mentor paid search specialists, review their work and set team best practices
Report on performance and explain to leadership what's working, what isn't and what you're changing
What You Bring
5+ years of hands-on paid search experience, ideally in e-commerce or retail
Experience managing large budgets and product catalogs
Strong command of Shopping campaigns, product feeds and Merchant Center
Experience leading or mentoring other marketers
Clear communication with people who aren't marketers
Innovative problem solver mindset
Self-starter mindset with the ability to take ownership of numerous, fast-moving projects
A data-driven mindset with outstanding analytical skills
Nice to Have
Experience in home furnishings and/or high ticket items
Salary
135-175k annual salary, commensurate with experience
Benefits
Medical, dental & vision insurance
Life insurance
401k, with a 4% match
Paid vacation, sick leave, holidays
Paid parental leave
Employee discounts
Annual financial planning session with Morgan Stanley
What We Value:
At Coleman Furniture Group we look for people who match our values. Bring Their Spark you show up reliable, positive and ready to share ideas. You
Get It Done by owning your work, moving with urgency and fixing problems at the root. You're a Team Player who pull your weight, communicates clearly and helps without being asked. And you're Always Growing you build new skills, welcome feedback and look for better ways of doing things. If that sounds like you, we'd like to hear from you!
Worksite address
brooklyn, NY, 11201, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.