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Job description
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Marketing Associate is a key role within the Wholesale Marketing division, responsible for supporting marketing activities for our Luxury North America Wholesale businesses. This individual is responsible for briefing and project management of all seasonal creative, inclusive of signage, digital and media, in partnership with Manager, Agency and Content teams. The Associate also provides foundational operational support for the team, inclusive of invoice tracking, event support, surprise and delight creation, sample routing, in-store and online animation. As the ideal candidate, you should be an enthusiastic team player who is motivated by challenges and embraces the opportunity to collaborate cross-functionally. This role requires a high level of organization and attention to detail with the capacity to successfully manage multiple projects simultaneously.
Essential Duties & Responsibilities
Support marketing efforts for Luxury North America department stores, specialty stores & pure plays
Support Manager on strategic marketing campaign development and omnichannel activation execution; projects and initiatives include Sports Partnerships, Media, In-Store Animation, Omni Collateral, Seasonal Content Briefing, Events, Retailer Content Co-Creation, Gift Packaging, Signage
Support Manager in planning and execution of all marketing events, including venue coordination, vendor management, guest lists and RSVPs, invitiations, event materials, gifting, catering, shipping, on-site logistics, budgets and post-event follow up
Coordinate sample pulls and shipments for marketing initiatives and events, including inventory tracking, shipping logistics, delivery timelines, and follow-up with internal teams and external partners
Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all wholesale marketing needs:
Development of clear creative briefs
Partner with Manager to develop & manage budgets and timelines
Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development, digital strategy and content & operations teams
Develop knowledge of wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices
Partner with other Families of Business & NA Channel Leads/Centers of Excellence to execute cross-divisional programs that build brand awareness and drive sales
Manage team project trackers
Manage invoice processing and fulfillment for marketing budget
Manage agendas for weekly touchbases with cross-functional partners and project-specific workstreams
Experience, Skills & Knowledge
2+ years of experience in a multi-channel marketing role, prior event experience is highly preferred
Strong analytical, project management and communication skills; highly organized and detail oriented
Demonstrated ability to execute successful campaigns
Ability to develop relationships with key internal and external partners
Ability to solve problems fairly, utilizing creative thinking
Proficiency in Microsoft Word Programs; Monday.com; Adobe Suite a plus
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.