Senior Vice President, 20Two Studio

Job description

Who are we?

A PR Net NextGen Travel Agency nominee, 20Two Studio is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality and wellness industries. We are spirited and strategic, and on our team you’ll accelerate your career working on creative, meaningful, ROI-driven campaigns, telling compelling stories, and leading with passion to connect our clients with brand building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for innovation. The Studio’s full client roster can be found here.

At 20Two Studio, we care about our company culture and believe in a work-life blend, encouraging our employees to learn and grow through travel experiences outside of the workplace. We work with established, emerging, and rising brands whose qualities are equally mirrored in the teams who represent them.

Who are you?

Strategic, trusted, collaborative. You’re a confident leader with years of proven travel and agency industry experience and success. You play a significant role in new business, agency growth and client relations, focused on retention and profitability. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing global organization. You’re solution-oriented, business minded and continue to find ways to ideate and innovate. Motivated and passionate, you’re a natural leader who champions a collaborative and positive culture, motivating teams with a hands‑on leadership approach.

The Role

As the Senior Vice President, Public Relations, you are focused on the overarching health and profitability of the agency, creating growth and innovation within a specific vertical. You ensure that the agency is continuing to grow through new client acquisition in existing and emerging markets. You share your expertise and knowledge to support Account Leads in navigating projects and scope increases within your client base. As a senior executive, you help shape the agency growth strategy by looking at and addressing needs within staff development, technology, platforms, agency innovation, and client service optimization. You actively use your voice, expertise, and visibility in the industry to be a trusted spokesperson for the agency in new business pitches and presentations, as well as in client retention. Success in this role is continuing to build your team’s and client’s business year over year, while also looking to grow your book of business in your specific vertical.

Duties And Responsibilities

Account + Client Management

Oversee the overarching account strategies for the agency, reviewing and offering insight on client budgets, assigned resources, deadlines and ensuring that client expectations are exceeded

Serve as the lead strategist for high-profile accounts. Drive all aspects of client service including strategy, program development and execution for multiple pieces of business

Oversee the overall creative direction of accounts

Maintain relationships with core clients, leading appropriate planning and strategy sessions on select accounts, offering expertise, guidance and counsel across a broad range of topics

Help account teams work effectively and in the best interests of the client, while maximizing agency’s network of resources to enhance client service and account structure

Stay ahead of trends in our industries by following websites, blogs, daily/weekly newsletters and shares findings with clients, teams and the agency

Grow accounts to be more profitable by increasing retainers, adding on projects and having a complete awareness of how the accounts are tracking through Harvest

Manage account breakdowns and staffing levels of your office; ensuring accounts are profitable, running smoothly and staffed accordingly

Attending client networking and industry events, which may occasionally be outside daytime working hours

Traveling for clients as necessary

Media Relations

Remain a trusted source of media knowledge for your teams and continue to nurture your close network of high-level editor and freelance connections for agency clients.

Have a solid understanding of social media, the organizations capabilities and how social weaves into all of your integrated accounts/campaigns

Nurture your network of editor, writer, and freelance connections for agency clients, as well as create new relationships, through ongoing introductions, targeted pitches, and minimum of 2 (two) media meetings (phone, virtual, or in-person) each month. Continue to be a trusted source of media knowledge for your teams

Leadership

Participate in two agency Committees, including management and participation in the roles and responsibilities of the committee, its goals, budget and reporting updates to Partners

Be a leader in driving a positive work culture and serve as a positive role model and mentor for others in the agency, ensuring that you have a presence across all offices

Construct teams that meet client needs across disciplines and geographies

Manage teams effectively and coach staff in career development

Offer recommendations for staff promotions

Offer insight into key hires for the agency

Keep the agency evolving through new technology, platforms and ways of working, identifying opportunities for innovation

Grow your team and ensure that their development and job satisfaction are two major objectives

Create and foster a learning environment and offer sound advice, suggestions and guidance to the supporting staff members

Lead by example and offer the guidance, resources and motivation needed to grow other team members into established managers and leaders within the company

Manage senior manager direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams both in person and remotely, making recommendations for staff promotions

New Business

Lead or support the development of new business proposals and case studies through brainstorming, ideation, tactics, thought leadership, scope and any other relevant information needed to prepare a successful proposal

Be an active participant in sourcing, going after, pitching and securing new business alongside the Partners

Provide expertise and industry insight into the development of new business proposals through brainstorming, ideation, tactics, scope and any other relevant information needed to prepare a successful proposal

Traveling to participate in new business pitches as needed, which may include overnight and weekend travel

20Two Studio / Industry

Participate in awareness building and thought leadership for the agency

Manage the account breakdowns and staffing levels of the Agency; ensures accounts are profitable, running smoothly and staffed accordingly

Be a keynote speaker, panelist, expert in a variety of workshops, media events, webinars and conferences on behalf of 20Two Studio and its clients, furthering 20Two Studio’s presence in the industry and among our peers

Offer the entire agency, internationally, guidance, insight and encouragement

Consistently look for ways to further innovate and lead the agency through new ideas, procedures, offerings, benefits, resources and any ways to help our teams work efficiently

Dedicate time and energy to a specific industry within travel, lifestyle and hospitality and is seen as an industry expert among colleagues and peers

Work with Finance in the profitability of accounts, hitting 20Two Studio goals, contracting, scopes of work, etc

Participate in the hiring process by interviewing and offering recommendations on candidates

Develop, spearhead and create programs, events, retreats and activities that enhance 20Two Studio’s culture

Other

And other tasks, projects, or duties as required

Experience

College Degree or comparable experience required

At least 15 years of public relations experience in the hospitality, culinary, travel, tourism, restaurant and or consumer lifestyle arenas

Agency leadership a must, in-house experience is a plus

Must have stellar client and media references

Must have strong and proven relationships with local, regional and national media contacts

Must have strong, effective and proven management skills

Requirements

Ability to travel for client needs

Advanced proficiency in Microsoft Word, Excel, Powerpoint & Adobe Suite

Excellent verbal and written communication skills

Excellent interpersonal skills

Excellent organizational skills

Must be able to identify and resolve problems in a timely manner

High-energy, positive self-starter who is willing to go above and beyond to make a difference in a dynamic organization

Creative problem solver and decision maker with a proven track record of delivering results

Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail

Ability to think strategically but act tactically

Proven leadership and coaching skills in an agency environment

Must have a valid passport for international travel

Benefits

Competitive base salary: $120,000 - $150,000 (commensurate with experience)

Commission opportunities

Eligibility for year-end discretionary bonus

Monthly Cell Phone Stipend

Company-sponsored medical, dental, and vision insurance

401K with employer match

Accrued PTO

Birthday PTO

Flexible Release Fridays

Hotel trade with our world-class clients (complimentary stays across our entire portfolio)

Hybrid office schedule (2-3 days in office), Fridays remote

Corporate ClassPass discounts

Pet insurance discounts

Milestone gifts at 1, 5, and 10 years

Annual holiday and summer parties, plus regular socials

Ongoing training and development opportunities

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Applicants for employment must possess work authorization for the country in which they are applying, which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

J Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

J/PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.

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Worksite address

san fernando, CA, 91340, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.