About this opportunity
Carolina Core FC lists this Ticket Sales Director opportunity in high point, North Carolina. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Competitive base salary based on experience
Variable compensation including commission on tickets sold and incentive compensation tied to individual and company performance
Department: Ticket Sales
Location: In-person | High Point, NC
Compensation
Competitive base salary based on experience
Variable compensation including commission on tickets sold and incentive compensation tied to individual and company performance
Reports to: President
Role Overview
The Ticket Sales Director is responsible for leading the Ticket Sales department and delivering revenue, expense, and profit targets across a portfolio of sports and entertainment events.
This role oversees a team of Account Executives and operates as a player-coach , carrying individual sales goals while developing talent, building scalable sales systems, and ensuring individual performance ladders up to departmental and company objectives.
This role is accountable for revenue growth, team development, and a seamless ticketing experience from sale through event execution.
Key Responsibilities
Department Leadership & Financial Performance
Own and deliver the Ticket Sales department’s annual revenue, expense, and profit targets
Develop and manage departmental budgets, forecasts, and performance plans
Monitor performance against goals and adjust strategy to ensure results are achieved
Provide regular reporting and insights to executive leadership
Sales Strategy & Execution
Develop and execute sales strategies across all ticket products, including season tickets, group sales, premium experiences, and special events
Establish clear sales processes, activity standards, and performance metrics
Analyze sales data and customer trends to identify growth opportunities
Drive consistent execution while continuously improving efficiency and effectiveness
Active Sales Leadership & Account Ownership
Carry a defined individual sales goal aligned with departmental objectives
Maintain a personal book of business focused on strategic, high-value, or complex accounts
Establish clear criteria for account ownership, determining when accounts are retained by the VP versus assigned to Account Executives
Support Account Executives on major pitches, negotiations, and renewals
Model best-in-class sales behaviors and customer engagement
Team Leadership & Talent Development
Recruit, onboard, train, and develop Account Executives
Set clear individual goals that ladder up to departmental and company targets
Provide ongoing coaching, mentoring, and performance feedback
Conduct performance reviews and support professional development planning
Build a culture of accountability, collaboration, and continuous improvement
Box Office & Customer Experience Oversight
Oversee box office and customer support functions, including coordination with external vendors or partners
Ensure ticketing, service, and issue-resolution processes are efficient, consistent, and customer-focused
Optimize workflows between ticket sales, box office, customer support, and operations
Establish service standards that support a seamless internal and external experience
Continuously evaluate and improve systems and processes across the ticketing lifecycle
Cross-Functional Collaboration
Partner with Marketing to develop and execute campaigns that drive ticket demand, conversion, and retention
Collaborate with Sponsorship and Partnerships teams to cross-sell ticket products and maximize client value
Align with Operations and Event Experience teams to ensure a cohesive fan experience
Contribute to organization-wide planning, initiatives, and strategic priorities
Game Day & Organizational Leadership
Work assigned games and events to support sales execution and client experience
Support key accounts, premium clients, and group leaders on event days
Represent Ticket Sales leadership internally and externally
Reinforce departmental standards and organizational culture
Qualifications
Bachelor’s degree in business, sales, marketing, sports management, or related field preferred
5–8+ years of sales experience, with leadership experience required
Proven ability to deliver revenue targets and manage high-performing sales teams
Strong financial acumen, including budgeting, forecasting, and performance management
Excellent leadership, coaching, and communication skills
Experience in sports, entertainment, or live events strongly preferred
Willingness to work non-traditional hours, including nights, weekends, and events
What We’re Looking For
A results-oriented leader who takes ownership of outcomes
A player-coach who enjoys selling, developing people, and building teams
A strategic thinker who can translate goals into execution
A collaborative leader who works effectively across departments
Someone who thrives in a fast-paced, performance-driven environment
Compensation Structure
This role includes:
Competitive base salary
Commission earned on ticket sales. Total earnings are performance-based, with upside for high achievers.
Incentive compensation tied to additional individual and company performance goals.
Benefits package
Equal Opportunity Statement
Carolina Core FC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Worksite address
high point, NC, 27264, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.