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Job description
We are entering our next phase of growth in the US, and are looking for a commercially-minded leader to own that growth end to end — not only new client acquisition, but the strategy, team and brand that sit behind it
This is a leadership-team role: you’ll shape how Croud grows in the US, sit alongside our VP Media, EVP Client Leadership, VP Strategy and VP Analytics, and report directly into our Chief Business Officer
The VP, Growth contributes to total US revenue growth for Croud — leading new business and contributing to strategic growth within our existing client roster
They are accountable for the budget, team and strategy that deliver it. You will define how we go to market, build and lead the growth function, and represent growth at the leadership table
You’ll be the connective tissue between sales, marketing, product, client services and executive leadership — translating company strategy into a growth plan and highly engaging and innovative pitching
Strategy & Executive Leadership
Own and evolve Croud’s US growth strategy in partnership with the CBO and US leadership team
Sit on the US leadership / operating board; represent growth performance, risk and opportunity in leadership level discussions
Translate company-wide commercial priorities and products into a growth plan and story that resonates with the market
Own the annual revenue growth target and the growth function’s budget; forecast, track and report performance to the CBO and CEO
Maintain rigorous pipeline reporting and hygiene (trackers and Hubspot), including win-rate, coverage ratio and source-of-lead analysis
Build the business case for investment in growth — headcount, tools, events — and hold the function accountable to ROI
Lead and develop the growth team: hiring, compensation planning, performance management and career development
Direct line management of the New Business Directors and Sales Strategists; while closely collaborating with marketing team
Set objectives, KPIs and coaching for a high-performing sales and marketing team
Set the strategy and quality bar for new business pitching; ensure the new business team executes a consistently authoritative, brief-led process from qualification through to close
Personally target and lead the largest, highest-value or most strategically important pitches
Own the post-win handover process so new clients land well with internal delivery teams
Partner with Client Services and account leadership to identify and pursue cross-sell and upsell opportunities across the existing roster, where required
Build and hold C-suite/CMO-level relationships with both prospects and existing clients, based on trust, integrity and value
Support and contribute to Croud’s own market positioning and brand presence in the US (not just sales collateral) including content, PR and event strategy
Represent Croud externally as a thought leader: LinkedIn, speaking engagements, panels, press and industry commentary on marketing effectiveness, AI and agency evolution
Attend and help shape Croud’s presence at industry conferences (e.g. Brandweek, Shoptalk, Advertising Week)
Alongside the CBO manage strategic partnerships, media owners, industry bodies — that open new growth channels for Croud
Coordinate with growth leads in Croud’s other markets (UK and beyond) to share best practice and keep the go-to-market approach consistent globally
Continuously improve pitch process, sales enablement and competitive intelligence; run pitch post-mortems and feed learnings back into the team
Benefits
Quarterly team offsites / Regular socials
Free home office chair and screen
Equity in Croud US upon completion of 6 months
Share option scheme
Recruitment referrals bonus
Life and income protection
Agile working policy
Ride to Work scheme
Annual performance bonus
Free Citibike membership
Agile Working Policy
Recruitment referrals bonus
Free home office chair
Full Paid Medical Insurance (including dental and vision)
401k plan
Work from home opportunities
Sales commission (if involved in a pitch)
20 days vacation a year + 10 public holidays
Gym Membership contributions (Classpass or NYHRC)
Free fruit, breakfast cereals and tea & coffee
Sale commission
Summer Fridays
Rail card
25 days holiday a year
Medical cash plan
Season Ticket loan
Gym membership contributions
Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
Annual performance bonus
Summer Fridays
Proven experience in business development, growth leadership, and cross-functional team management within a media agencyExperience leading strategic planning initiatives including pitch narrative and deck development, resource allocation, and target-account developmentExperience identifying key prospect insights based on a brief necessary for formulating winning strategic recommendations, and ensuring alignment to broader company growth goalsExperience establishing & overseeing a team’s new business process — including prospecting, qualification, pitch strategy, and evaluation of opportunities — through deck development, presentation, execution and follow-upExperience ensuring teams adopt best-in‑class tools, techniques and systems (CRM/pipeline management) to deliver against growth targets and expected business outcomesExperience supporting the development of a strategic go‑to‑market approach by delivering pitch ideas and connecting them to historical win‑rate data and in‑market opportunitiesStrong understanding of the new business process, agency positioning, marketing, and industry trendsDemonstrating an intimate, strategic understanding of how brands evaluate and select agency partners, while championing that understanding across internal agency teamsExperience maintaining an in‑depth knowledge of the competitive agency landscape and category trendsExperience defining high‑level growth strategy and holistic ownership of pipeline development, forecasting, and budgetExcellent communication and leadership skills to drive commercial success and team performanceExperience owning revenue targets and budgets — not just contributing to them — with demonstrable results reported to C‑suite executives or a boardDemonstrable in‑depth experience as a strategic leader specifically in agency new business or growthExtensive experience presenting to and “selling in” to C‑suite/CMO‑level stakeholders, and working closely with senior stakeholders to understand their business objectivesExperience managing and developing a teamGreat communication and unique presentation skills, with good attention to detailHands‑on experience with Hubspot or similar CRM/pipeline management toolsExperience driving both new‑logo acquisition and organic/cross‑sell growth across a client roster is a bonus, but not a requirement
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.